Who? Why? What? And when?
Here’s a great infographic on:
~ Who uses email.
~ The various problems faced with email marketing, which could leave you thinking “Why!?”
~ What devices people are reading their emails on.
~ When people are most switched on to receive emails.
Unopened emails and getting slapped in the face by the junk button can be a real headache… When designing your emails, you should consider a holistic approach and pay attention to every detail. Consumers and businesses a-like are having to process a lot of information, so to avoid being a nuisance and gain more success in your email marketing, getting every detail right could make a huge difference.
We really liked the problems and platform sections in this infographic, our favourite points were:
#1. “Who are you?”: Consider the address you’re sending from, should be desciptive, not misleading, not spammy
#2. Catch me if you can: We were pretty astonished when this infographic reported that 30% of people change their emails every year. Promotions to counter this behaviour could be to create a “are you still there?” type email. This may not keep track of all of your customers, but if used correctly it could be a useful tool to see who is still interested and clean up your email lists. Links to resubscribe should be made simple, easy and clear, you could also subtly combine this with a short survey to gain some insight as to how people are responding to your content.
#3. Looking through a letterbox: The data also suggests that 84% of people aged between the ages of 18-34 used a preview pane to view emails. This increasing tendency to skim through emails poses an interesting design problem. Consider
#4. Outlook is still a heavy hitter: Although still large, outlook has seen a small decline over recent years with the emergence of apple products and as much as 30% are reading their emails through apple mail.
A Guide to Email Marketing:
Here are some more great info-graphics we’ve posted recently:
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| Email Marketing knocks out social media! | Sending an email: “A Digital Assault Course” | Miracle grow for your email lists | Subscriber Preferences… | 4 Great reasons to ‘Mobilise’! |
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