Email design ideas and marketing intelligence

InboxVision is a new “online Email Marketing Inspirational intelligence” tool, that lets marketers and creative teams look “inside the inbox” at how leading digital marketers and creative teams from B2B/B2C global brands use email marketing in real-time. With just three seconds to get noticed in the inbox, optimising each email promotion in terms of content and email design is absolutely crucial – it’s hard to come up with fresh ideas to get emails to stand out.

In simple terms InboxVision is a “filterable, categorised, global database of over one million commercial email promotions & eZines which is updated hourly 24/7 and 365 days of the year”. It can be used for:

• Design /copy inspiration
• Competitive research
• Email marketing intelligence
• Real-time monitoring
• Brand policing
• Industry analysis

For the first time marketers and their agencies will have near real-time access to the email marketing intelligence that’s vital to their business. Brands will know within minutes when a competitive email marketing campaign has gone out and can react accordingly.

For users monitoring their own brands for fraudulent usage and phishing schemes, they will have almost instant notification of brand misuse. Complete transparency into the email marketing industry is now available immediately and in a collaborative and organised manner through an intuitive and easy-to-use online interface. We’ve categorised over one million email promotions from 40,000 global organisations across 20 major Industries from the UK, USA, Australia and EMEA.

For example we track & monitor the email marketing promotions of the following top brands on a daily basis:

• Top  8,500 global retail brands, including:

Top 250 UK Retailers Top 350 EMEA Retailers   Top 500 eRetailers Top 500 USA Retailers

• Top 500 Hotel groups
• Top 100 Automotive manufactures
• Top 100 UK Insurance Brands
• Top 150 Global Airlines
• Top 100 Software companies

Imagine if you could quickly and easily see how leading digital marketers from global brands use the latest email marketing techniques in real-time to drive their business forward. With InboxVision you can, by providing email marketers and creative teams with the actionable inspirational marketing intelligence they need to increase the profitability of digital email marketing programmes.

This is how marketers and creative teams gain a competitive advantage from this service:

Creative Teams – If a deadline is looming; or if a new approach is needed; or if confronted with the dreaded creative block, creative teams can look for email design inspiration from InboxVision. Users can filter the database in many different ways to look for new email marketing ideas: email design; subject lines; calls-to-action; content; incentives; how to integrate social media buttons and much more.

Marketers – Users can monitor email communications from competitors and key players in their industry – every organisation should do this for marketing intelligence. However, there’s plenty to learn from businesses who aren’t direct competitors. For example, organisations in the high-technology market promoting webinars will want to look at what’s going on in the events marketplace to see what subject lines and incentives work best to promote webinar events.

Brand Managers – Organisations can use InboxVision to track all of their own marketing programmes. Businesses might think they know exactly what’s being sent out each week, but if there are branch offices, international offices or marketing affiliates, they might be missing out on viewing every marketing communication and not be able to evaluate the overall branding. It could be that mixed signals are being sent out and unless every email marketing communication can be viewed, a unified message is impossible to achieve.