Email not displaying correctly? View it in your browser.Newsletter | May 2012'MAY be' sums up where we are at the moment. Double dip recession, retail sales up, footfall down, shop
vacancy stable, supermarkets suffering, fashion polarising......The mixed messages and the ever increasing pace of change are the 'new norm' now. Which makes making sense of what the
future might entail even more challenging. The phenomenal success of Apple, Twitter, Facebook, Skype and others shows that technology is in the driving seat. The fact that over 50% of us now own smart
phones reinforces this. How consumers shop, how they pay and what they expect and aspire to are critical factors. The nature of 'place' is changing and we have some very exciting new insight
and technology that will enable our clients to better understand the changes and therefore react more positively to them.Internally, we have continued to collect more data and improve the tools to
deliver our comprehensive and unique data and insight. We are delighted to report a coming of age in Q1 2012! We now own and control the data and technology from our tablet device in the field used by
our 45 field researchers all the way through to our online insight tool (LDO). The feedback, support and encouragement from our clients has been integral and for which we are very grateful. Steve Jobs
at Apple introduced the concept that software and hardware should be built by one company and we, on a much smaller scale (!), believe that data and technology should be combined into one in order to
deliver the best possible insight into the market. To many, data integration is a massive cost before any form of insight can be derived. We live and breath data and technology every day and as such
we believe that we can do this better and at a lower cost than our clients can, leaving them to take positive actions from unique data. The ability to track and monitor the market is more important
than ever before as the changes that are taking place are structural and are having a significant impact, be you private or public sector.Finally, whilst we collect and update over a million premises
a year, we are increasingly working with clients who wish to collect additional information specific to themselves, utilising our field collection technology and field army. This ties in with our
JIGSAW concept where we can collect and aggregate multiple datasets in order to deliver the most comprehensive analysis possible. TEST US by asking us the questions you want answered and we will
do the best we can to show you answers that you never thought were possible!Puns of the monthOur Puns of the month for May include:I hope that you find this newsletter of interest. As ever we welcome
any feedback on our reports and services so please do not hesitate to get in touch.Regards,To find out more about Local Data Company and the products and services we offer or to get in touch visit our
website.For more news and views, videos, interviews, press and to download are latest reports visit our 'News & Press' section here.For news, reports, tips, facts and commentary on what is
happening in UK retail sign up to follow us on twitter here.You are receiving this email because you opted in at our website (www.localdatacompany.com) or have previously requested a Local Data
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