Posts Tagged "Infographics"
Why do users disengage with your email?
November 23rd, 2012
Email marketing – not always smooth sailing
We’re back with another brilliant info-graphic, today we’re looking at what all email marketers dread; user disengagement and a some of the barriers which lead to this.
The detached relationship between a subscriber and marketers is a fragile one, as in a hope to reduce spam, ISP’s are tracking the engagement of emails. A repeated large number of users that don’t engage with your emails can be detrimental, so maintaining rich quality content in your campaigns to help encourage the right response is essential.
Getting started with email marketing
November 1st, 2012
Beginners, listen up…
We’ve reposted this info-graphic for some of our new subscribers, that might be relatively new to email marketing (or feel pulled in different directions from reading countless email blogs!). We’d suggest printing this info-graphic out or bookmarking the page. Please note though that the calendar is a U.S. version and holidays may vary. (We may produce a U.K or International calendar reminder for 2013 soon!)
I’ve listed a breakdown of all 5 Key areas below:
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The rise of mobile email marketing
October 26th, 2012
Most people say they are accessing mobile email more than ever
Still remaining on the theme of mobile design, discover the importance and ever-changing pattern of how people access their emails using mobiles/smartphones.
A visual guide to Email Marketing
July 10th, 2012
Who? Why? What? And when?
Here’s a great infographic on:
~ Who uses email.
~ The various problems faced with email marketing, which could leave you thinking “Why!?”
~ What devices people are reading their emails on.
~ When people are most switched on to receive emails.
Sending an email: “A digital assault course”
June 26th, 2012
How your email does (or doesn’t) get to the inbox.
Your sender score can be a lot like a credit rating, some bad moves on your part and recovering your reputation quickly can be a real challenge. In many cases sender scores are calculated on a 30 day average, so understanding your sending reputation and the pitfalls will help ensure your emails get to the inbox.
Miracle grow for your email lists
June 20th, 2012
15 top tactics to give your email lists a little boost
If you’re a small business, growing your email lists could be an essential step to keeping your head above water. However, this can be difficult to get going, but once fully implemented you and your company can reap the benefits and begin to grow. Unfortunately there is no instant miracle cure, it’ll take a bit of work on your part.
The key here is to tackle this from lots of different angles and then once you have acquired a fresh batch of contacts, you can provide more offers further down the line to begin to convert these leads into better quality, returning leads. Read on for a list of opportunities for sign ups and an infographic of the success of different techniques businesses have used to help encourage email list growth.
10 Simple Rules of Email Design
June 8th, 2012
Outlook is EVIL!
You’ve spent a ton of time getting your email design just right aesthetically and then suddenly, it all goes pear shaped! In the office, we’ve playfully called this a “Ka-Blooey”. This can often happen when designers are let loose without experience of email design, to avoid these mishaps make sure whoever is designing your emails is aware of constraints of designing or email and lives by these rules:
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