Posts Tagged "Hate It"
Thomas Cook – how not to do emails
November 29th, 2011
It’s really no surprise that Thomas Cook is on its knees
As I’m sure you’ve heard, Thomas Cook is on the verge of bankrupcy. Having seen their recent email campaigns, this news is no surprise to me. Their emails really do make a good “Hot Not To” case study. Not to put too fine a point on it, the email below is pretty rubbish. I’ve added it to my “Hall of Shame” and here’s my blog about the mistakes they’ve made.
The subject line is “Getaway from it all for only £129 pp“. I found their email from searching through InboxVision’s “be inspired” Email Collections Gallery, a small extract from their Email Intelligence database of a million promotional emails & newsletter templates.
Email Design of the Week
November 26th, 2011
The votes are in and the Republic email template has won
We’ve started an “Email of the week” section within our email inspirations gallery and this week an email from Republic has won – have a look at the Republic voting page. Their subject line was: “Shop our Festive Guide, Online Exclusives + FREE Delivery over £45!” Be heard and join the InboxVision community – make sure you vote on next week’s email examples!
Also, look out next week for my Email Design of the Month. I selected the Republic email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & email newsletters.
Get some email marketing intelligence
November 24th, 2011
Black Friday email design ideas – you need email marketing intelligence!
I found this Lenovo email from searching through InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails. In my book (excuse the play on words), this notebook html email design ticks a lot of boxes.
Do you love email marketing intelligence?
November 22nd, 2011
Do you love or hate this email - tell us which
In actual fact, I really dislike this email design and I will tell you why. But before I do that, let me explain that I found The Shopping Channel’s email from searching through InboxVision’s “be inspired” Email Gallery, which is a small extract from their Email Intelligence database of a million promotional & newsletter emails.
Email Design of the Day – Monday
November 21st, 2011
Great images make for great sales in the B2C world
I really like the images that Republic have used in this email. I’ve selected it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails.
Email Design of the Day – Friday
November 18th, 2011
Everyone loves a discount
I like this email from Spartoo simply because the subject line is so direct: “Insider Offer: 15% discount on your Nike shoes at SPARTOO.CO.UK!”
I’ve selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails.
8 Top Tips for better B2B email design
November 17th, 2011
Use these eight simple steps to produce more effective B2B emails
I’ve been involved in email maketing for many years now and I’ve watched it develop from a very crude beginning to where it is now – one of the major marketing spends for most companies. I’ve come to understand what works and what doesn’t, and over time I’ve developed my “8 Top Tips for better email design”.
I’ve selected an email from Dell to illustrate how use this advice - they’ve implemented all eight Top Tips really well. I’ve chosen the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails.
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