Posts Tagged "Email Campaign"
Email campaign delivery checklist
September 25th, 2012
Before you hit the “broadcast email” button, use this email checklist:
Whether you’re a serious B2B business or a light hearted B2C company, mistakes can be damaging. The lengthy process of creating and sending html emails can be made challenging if your legal department, P.R or other influencing parties change the design or copy just as your proofing your creations!
To make matters worse, it is frustratingly easy to overlook some relatively crucial elements without vigilant proofing. This lack of care and attention could quite obviously reflect onto your brand as clumsy or lazy.
Email Gallery Design of the Week
May 26th, 2012
Apple Inc. wins the InboxVision Email Gallery Design of the Week Award
With just 3 weeks until Fathers day, Apple have timed this campaign perfectly and combining the Fathers day into the subject line is something that would rarely be ignored or trashed. The title within the email “Show Dad you know what’s best” is not quite what you’d usually expect as an email title, but is unique enough to draw you in.
Email Gallery Design of the Week
May 18th, 2012
eCost.com wins the InboxVision Email Gallery Design of the Week Award
This eCost.com email is an awesome example of creating some excitement to showcase hot, new products. The bright and energetic colour palette combined with the monolithic perspective of this piece of “tech” suggests a fun yet superior product. The content of the email uses a clean and easy-to-read design. The blank white background emphasises the rich quality of the images and decorative elements. Separating the different features by alternating the text and image alignments is a great idea; this forces the viewers eye to move from side to side to absorb the small paragraphs and headings rather than it appearing as a large boring block of features.
11 Tips for better email marketing practice
May 15th, 2012
From Start To Finish
There are many pitfalls which could land your email in the trash. Today’s post takes a broad look at how to produce more effective emails, from start to finish and beyond. For emails that we think are really great have a look at our “Email Design Hall of Fame 2012” as well.
Email Gallery Design of the Week
May 11th, 2012
Compassion UK Chrisitian Child Development wins the InboxVision Email Gallery Design of the Week Award (Controversially)
This Compassion UK email is an excellent example of how to hit all bases in terms of design, well… pretty much! Unfortunately this email hasn’t been optimised for all browsers and has been received disjointed due to border settings on the linked images and setting correct widths for tables, let’s look at the top 6 reasons that made it this week’s winner:
How to write better subject lines
May 10th, 2012
Make sure your subject lines get read
The email subject line is vitally important. It’s the front door – it’s the place where readers are encouraged to “enter in” and read the email (or not with some poorly-written subject lines!). Here are 8 Top Tips to make your subject line better. For B2C and B2B subject line inspiration try InboxVision free for 14 days.
Email Gallery Design of the Week
April 30th, 2012
Greenbank Holidays Ltd wins the InboxVision Email Gallery Design of the Week Award
This Greenbank Holidays Ltd email is an excellent example of how to use a short survey to obtain prospects’ likes and dislikes to provide a tailored proposal. This information will also enable future email campaigns to be highly-targeted and personalised. The subject line intrigues and encourages the reader to open up the email: “What’s your holiday wish list Mr Pitt?” The content of the email uses a clean, easy-to-read design and continues the same direct approach: “Put us to the test”. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Irritation and how to avoid it
April 20th, 2012
Find out what annoys people about email marketing
This infographic demonstrates how to avoid annoying your prospects with your email campaigns. You may also want to get some in-depth email marketing intelligence, so have a look at InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Gallery Design of the Week
April 16th, 2012
GAP wins the InboxVision Email Gallery Design of the Week Award
This GAP email is a great example of how to promote your business using a simple, very direct discount approach. This strategy is best applied to top brands with an existing, strong brand recognition. Their subject line is: “40% off everything + voucher!”. Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community! I selected the GAP email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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