Posts Tagged "Competitors"
Email Design of the Day – Wednesday
November 2nd, 2011
Intriguing subject lines are good
My email for today is from Allianz Insurance, which illustrates how to set the scene with a “leading” subject line. I’ve selected it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional & newsletter emails.
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Top Tips for email marketing intelligence
November 1st, 2011
The email marketplace can be very fast-moving – don’t get caught out
In the fashion marketplace for example, there are many challenges, such as increasing mid-week sales, clearing old stock and so on. These challenges are very well-suited to email marketing, but so many retailers make a real hash of their emails and miss out on many opportunities. Over the years I’ve discovered how to do fashion emails well, and I’ve developed five Top Tips to help retail marketers.
I’ve chosen an email from Neiman Marcus to illustrate Tip one – the email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Email Design of the Day – Monday
October 31st, 2011
You have just a few seconds to get your email noticed
Get straight to-the-point with your emails – you only have a few vital moments. My email for today is from EasyJet, which illustrates the point well. I’ve selected it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Getting round email image blocking
October 28th, 2011
How to avoid an email image “car crash”
Here’s the conventional wisdom on the use of email images: rely heavily on images and accept that image blocking will decimate the design; or don’t rely on a single, main image and accept that the overal visual impact will be weak. This is absolute poppycock!
There is a happy medium which has much of the impact of a single-image email, but avoids the image-blocking car crash. To demonstrate this email design strategy, I’ve chosen an email from Dell to critique.
The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Email of the Day – Thursday
October 27th, 2011
Simple and direct emails work wonders
I really like the simple approach taken by Keurig – the image gets straight to point. The subject line is also very direct: “10-15% off all K-Cup Varieties + FREE Shipping every day!” There are also plenty of links and clear social media buttons – all good examples of best practice email design.
I’ve taken it from InboxVision’s “be inspired” Email Gallery, which is just a small extract from their Market Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Email of the Day – Wednesday
October 26th, 2011
Don’t be bashful with your emails
I really like the direct approach taken in this email from Sports Authority – it’s very “up front” with discounts and offers. The subject line is also very direct: “Oops, Here’s A New Welcome Coupon”. There are also plenty of links and calls-to-action – all good examples of best practice email design.
I’ve taken it from InboxVision’s “be inspired” Email Gallery, which is just a small extract from their Market Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Don’t lose your way with travel insurance
October 25th, 2011
Keep your holiday cover emails on the straight and narrow
Insurance emails need to be to-the-point, but attractive, easy-to-the-eye and easy-to-use. I’ve chosen an email from MoneySupermarket to critique – it displays most of these characteristics.
The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Market Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Email of the Day – Monday
October 24th, 2011
Get smart with your email images – the Christmas season has arrived
I really like the image in this email from The Company Store – it’s an unusual, eye-catching email design, kicking off their Christmas campaign. Their subject line is: “The Perfect Hostess Gift + Free Shipping!” The Free Shipping idea is good, but the first few words are a bit weak. There are plenty of links and calls-to-action though. A good effort.
I’ve taken it from InboxVision’s “be inspired” Email Gallery, which is just a small extract from their Market Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Email of the Day – Friday
October 21st, 2011
A clever play on words
Modcloth have produced an email with an eye-catching, fun image linked with a clever play on the words found in the main image: “Tight-Tastic Looks”. The subject line is: “Fall-fabulous looks for your legs” which also links directly to the main image.
I’ve taken it from InboxVision’s “be inspired” Email Collections, which is just a small extract from their Market Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Let your hair down with humorous emails
October 20th, 2011
Use humour and get your emails noticed
“Laughter is the best medicine”, or so it’s said. I’ve found humour to be a good email marketing strategy to use from time-to-time. Cartoons, funny photographs and even jokes can all work well.
I’ve taken a couple of examples from InboxVision’s “be inspired” Email Collections, a small extract from their Market Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
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