Archive for the "Welcome / Thank You" Category
How to make Welcome Emails work!
August 31st, 2012
Don’t miss the mark with weak welcome emails.
When we sign up to emails from a company we’re more often than not looking for some sort of benefit, be it information, offers or news. This is much more common within a consumer marketplace (B2C) and what these businesses sometimes don’t seem to realise is that by being granted access to an inbox is a real privilege.
Download the New DMA Email Survey
May 24th, 2012
A must have:
The DMA has released a new survey highlighting current trends and attitudes to email marketing. Claiming “There has never been a better time for email marketing”.
How to do a “Welcome” email “Well” – pt 3
February 21st, 2012
Take advantage of your Welcome emails
When a new prospect subscribes to receive your emails or when a new customer places an order, at this moment in time, there is a short-lived “feel-good” factor when they will be willing to place a further order or provide more information about themselves. I’ve picked some more of the best “Welcome” emails from 2011 to demonstrate how to do it well. I selected the emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
How to do a “Welcome” email “Well” – Pt 2
February 2nd, 2012
Take advantage of Welcome emails to make an extra sale and keep your customers long-term!
If a new subscriber is engaged rapidly and effectively, they will remain engaged in a deeper way with your company, over a longer period of time. The Welcome email is a critical – maximising its effectiveness will pay big dividends. This blog is a follow-up to my introduction last week “How to do a Welcome email Badly – Part 1″. To show how to do it well, I’ve selected some of the best Welcome emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
How to do a Welcome email “Badly” – Pt 1
January 27th, 2012
A “Welcome email” offers a unique opportunity – don’t waste it!
When a new prospect subscribes to receive your emails or when a new customer places an order, there is a once-only opportunity. At this moment in time, there is a short-lived “feel-good” factor when the prospect or customer will be willing to place a further order or provide more information about themselves. I’ve picked some of the worst “Welcome” emails from 2011 to demonstrate how to do it badly. I selected the emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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