Archive for the "Travel" Category
Email Gallery Design of the Week
April 30th, 2012
Greenbank Holidays Ltd wins the InboxVision Email Gallery Design of the Week Award
This Greenbank Holidays Ltd email is an excellent example of how to use a short survey to obtain prospects’ likes and dislikes to provide a tailored proposal. This information will also enable future email campaigns to be highly-targeted and personalised. The subject line intrigues and encourages the reader to open up the email: “What’s your holiday wish list Mr Pitt?” The content of the email uses a clean, easy-to-read design and continues the same direct approach: “Put us to the test”. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Easter email design ideas – hotel brands
February 20th, 2012
Be inspired by my choice of the latest Easter emails
I’ve chosen a small sample of emails from the hotel market, selected from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Easter email design ideas for travel brands
February 16th, 2012
Be inspired by my choice of the latest Easter emails from travel brands
Easter is almost here, so I’ve chosen a small sample of travel emails, selected from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Ideas for your Valentines email campaign
January 4th, 2012
InboxVision “be inspired” Valentines Day email campaign collection
Valentines Day is fast-approaching, so I’ve selected some of the best Valentines Day emails from 2011 to give you insight and design inspiration for 2012. I selected the emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Design of the Week Award
December 30th, 2011
Virgin wins the be inspired InboxVision Email Design of the Week Award!
The Virgin email is eye-catching, combining a good subject line with a simple yet stylish design. The subject line is: “Important information from Virgin Holidays Cruises”.
Why not submit one of your own email designs to info@InboxVision.com - be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the Virgin email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Thomas Cook – how not to do emails
November 29th, 2011
It’s really no surprise that Thomas Cook is on its knees
As I’m sure you’ve heard, Thomas Cook is on the verge of bankrupcy. Having seen their recent email campaigns, this news is no surprise to me. Their emails really do make a good “Hot Not To” case study. Not to put too fine a point on it, the email below is pretty rubbish. I’ve added it to my “Hall of Shame” and here’s my blog about the mistakes they’ve made.
The subject line is “Getaway from it all for only £129 pp“. I found their email from searching through InboxVision’s “be inspired” Email Collections Gallery, a small extract from their Email Intelligence database of a million promotional emails & newsletter templates.
Email Design of the Day – Monday
November 14th, 2011
Creative use the unique date 11/11/11
Today’s Email of the Day demonstrates great thinking from Lufthansa – they’ve very cleverly used the unique date 11/11/11 for a one-day promotional offer of £1,111 business class tickets. I selected it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails.
Email Design of the Day – Friday
November 11th, 2011
Take advantage of the current mood with your emails
Today’s Email of the Day is from Thomas Cook - I love the way it offers an escape from the current worldwide gloom. I selected it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails.
Email Design of the Day – Friday
November 4th, 2011
Naughty… but nice emails
My Friday email is from Mammoth Mountain Ski Area, illustrating a naughty-sounding subject line which is in fact totally innocent. I’ve selected it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
When getting straight to-the-point is best
November 3rd, 2011
If your email proposition is easy-to-understand, then get on with it!
Intriguing subject lines are great if you have a complex offer, but if your sales proposition is straightforward it’s best to be unashamedly direct. I’ve chosen an email from Eurotunnel to illustrate the straight-to-the-point technique – the email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
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