Archive for the "Technology" Category

Email Gallery Design of the Week

Posted in B2C, Email Design of the Week Award, Email Marketing Intelligence, Retail, Technology

June 14th, 2012

PC Mall Inc. wins the InboxVision Email Gallery Design of the Week Award

This email makes good use of calls to actions. Calls to actions have to be designed the correct way in order to catch the readers eye check out this infographic for tips on creating a great call to action. The subject line shows the reader the kind of deals they are to expect when opening the email. This is good as will less likely be deleted because the reader can see what it is about straight away.

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Email Gallery Design of the Week

Posted in Email Design of the Week Award, Email Gallery, Technology

June 7th, 2012

Quark Systems Ltd. wins the InboxVision Email Gallery Design of the Week Award

This email may not be the most exciting out of the bunch we’ve had this week but it certainly has the right content and structure to make this week’s award. Below we’ve added a break down of why we think this email is terrific from head to toe.

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Email Gallery Design of the Week

Posted in B2B, B2C, Email Design of the Week Award, Technology

April 23rd, 2012

Lenovo Inc wins the InboxVision Email Gallery Design of the Week Award

This Lenovo Inc email is a great example of how to use a simple but professional, “straight-to-the-point” strategy. The subject line combines the promise of high performance with low cost: “Performance you need. Savings you’ll love.” The content of the email continues the same direct approach and uses a clean, easy-to-read design. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.

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Email Gallery Design of the Week

Posted in Automotive, B2C, Email Design of the Week Award, Email Gallery, Retail, Technology

March 2nd, 2012

Naked Pizza wins the InboxVision Email Gallery Design of the Week Award

This Naked Pizza email is a great example of how to offer a customer satisfaction survey, complete with a dash of humour. The concept and design is simple and uncluttered – in this case, less is more. The subject line is: “Feedback, like pizza, is for  sharing”. Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the Naked Pizza email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.

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Blacks email marketing is resurrected

Posted in B2C, Discounts, Email Marketing Intelligence, Promotions & Offers, Retail, Sales, Technology

January 13th, 2012

In an aggressive email strategy, Blacks’ administrators get punchy

The latest news is that JD Sports have bought Blacks Leisure from the administrators, KPMG. I chose this email from Blacks administrators to illustrate the power of email marketing intelligence in the face of extreme market adversity. Here’s their subject line: “Extra 20% Off All Sale Prices Blue Cross Event”. The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional email designs & newsletter templates.

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Ideas for your Valentines email campaign

Posted in B2B, B2C, Email Gallery, Retail, Technology, Travel, Valentines Day

January 4th, 2012

InboxVision “be inspired” Valentines Day email campaign collection

Valentines Day is fast-approaching, so I’ve selected some of the best Valentines Day emails from 2011 to give you insight and design inspiration for 2012. I selected the emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.

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Keep your New Year emails rolling

Posted in B2C, Consumer Electronics, Discounts, Promotions & Offers, Retail, Sales, Technology

January 3rd, 2012

Everyone loves a bargain, so don’t miss out – use some email marketing intelligence!

The New Year’s Day sales may be over, but that’s no reason to stop offering clearance discounts. I chose this email from Dell to illustrate the power of email marketing intelligence. Here’s their subject line: “Start the New Year saving withthese clearance deals!”. The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional email designs & newsletter templates.

InboxVision Expert Guide to Email Design

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Email Design of the Day – Wednesday

Posted in B2B, Email Design of the Day Award, Newsletters, Software, Technology

December 21st, 2011

Email newsletters can be dreadfully dull – you must avoid this trap

Today’s email from File Maker Inc is a good example of how to make a newsletter format eye-catching and easy-to-read. Most email newsletters use a truly awful rigid and boring design. File Maker Inc have avoided the design trap, but their subject line is disappointing: FileMaker eNews December 2011 (UK Edition)”. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates. Read the rest of this entry »

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Email Design of the Day – Wednesday

Posted in B2B, Newsletters, Software, Technology

December 14th, 2011

Ignore the B2B blocked images issue at your peril!

I’ve chosen today’s email from EMC Corporation because they’ve designed an email template that largely overcomes the blocked images problem without losing too much of the content. Their subject line is good in that it points out that the newsletter is customised for the reader: “View Your Custom Newsletter from EMC”.

I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates. Read the rest of this entry »

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Get some email marketing intelligence

Posted in B2B, B2C, Black Friday, Discounts, Email Marketing Intelligence, Free Gifts, Technology

November 24th, 2011

Black Friday email design ideas – you need email marketing intelligence!

I found this Lenovo email from searching through InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails. In my book (excuse the play on words), this notebook html email design ticks a lot of boxes.

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