Archive for the "Social Media" Category
Email Marketing knocks out social media!
Posted in Email Marketing, Infographics, Pinterest, Social Media, Statistics
June 28th, 2012
Ding Ding! Email Marketing Knocks Out Social Media in 5 Rounds!
The ongoing battle between email marketing and social media continues and this infographic highlights the highs and lows of both email marketing and social media and pits them in a 5 round knockout fight to see who come out on top. Email marketing wins pretty convincing.
4 Great reasons to ‘Mobilise’!
Posted in Email Design, Infographics, Social Media
June 12th, 2012
Mobilise!
The pace of business is rapidly changing, no more can we just make do with having a flashy website and a few ads to draw in customers. There is now a race for e-retailers to ‘mobilise’ and optimise their content for mobile devices. Our increasing consumerist culture expects mobile developers and e-retailers in turn, to increase the speed and richness of data flowing through these digital commodities. So here is some more trending data that should hopefully serve as a nudge to convince you to ‘mobilise’ and get your email designs up to speed.
Father’s Day Email Analysis
Posted in B2C, Email Design, Email Gallery, Fathers Day, Social Media
May 30th, 2012
With Father’s Day fast approaching (June 17th!) we decided to delve into our Email Gallery and pick out a great Father’s Day email to showcase and explain on why the email has worked so well.
This email is from the company NotOnTheHighStreet.com. The subject line: “Tell your dad he’s your hero” is a great subject line as it is short, to the point and holds a positive message. The use of clever copy and scribble aesthetic to some of the headings and imagery creates a nostalgic and generally hear-warming feel to the email.
“Contra-Competitive” email timing is best
Posted in B2B, B2C, Infographics, Pinterest, Social Media, Statistics
April 19th, 2012
How to use contra-competitive timing for more Retweets, Likes, comments and clicks
My latest “infographics” blog demonstrates how to use your email broadcast timing to gain the best competitive advantage. You may also want to get some in-depth email marketing intelligence, so have a look at InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
European Social & Email Marketing Study
Posted in B2B, B2C, Infographics, Pinterest, Social Media
April 18th, 2012
Find out how consumers interact with social & email marketing
This recent european social & email marketing study analyses how prospects interact with the two forms of marketing. You may also want to get some in-depth email marketing intelligence, so have a look at InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Use Pinterest in your email marketing
Posted in B2C, Pinterest, Social Media
March 20th, 2012
How to take advantage of Pinterest to boost your email click-throughs and conversions
Pinterest is taking the world of social media by storm – you select photos and images from websites and put them onto your own Pinterest ‘boards’. To demonstrate how to do use this new social media phenomenon in your emails, I’ve selected a Babies R Us email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence databaseof a million promotional email designs. Have a look at our Pinterest page with over 100 email design boards click here.
Promote your Social Media using email
Posted in B2B, B2C, Email Gallery, Social Media
February 17th, 2012
Get sociable in your email marketing
I’ve picked some of the best emails from a number of companies, demonstrating how to promote social media pages effectively. The examples are from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Get sociable with your emails
Posted in Automotive, B2C, Email Design of the Day Award, Social Media
December 15th, 2011
Blatantly promote your social media content
Social media is vital in the B2C world. I’ve chosen an email from Kia to illustrate the power of a well-crafted email asking for a Facebook “Like” response. Here’s their subject line: “You’ll really ‘like’ what you see”. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates.
Use email to build Facebook networks
Posted in B2C, Customer Acquisition, Retail, Social Media
September 21st, 2011
Social network community links are a necessity
Facebook and Twitter are fast-becoming essential marketing tools for brand-building, particularly in the B2C world.
Surveys show that 52% of all retailers use some form of viral mechanism – either SWYN (Share With Your Network) or FTAF (Forward To A Friend) and 88% include community links in their email promotions*. FTAF is old-hat now, and although SWYN uses “sharing” links to networks like Facebook and Twitter, most people are now looking to specific content within a particular brand’s Facebook page or their Twitter stream.
With this in mind, companies need to clearly promote their Facebook and Twitter pages. Read on to find out what I have to say about a particular “Facebook promotion” email taken from InboxVision’s “be inspired” email gallery.
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