Archive for the "Sales" Category
Blacks email marketing is resurrected
January 13th, 2012
In an aggressive email strategy, Blacks’ administrators get punchy
The latest news is that JD Sports have bought Blacks Leisure from the administrators, KPMG. I chose this email from Blacks administrators to illustrate the power of email marketing intelligence in the face of extreme market adversity. Here’s their subject line: “Extra 20% Off All Sale Prices Blue Cross Event”. The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional email designs & newsletter templates.
Email Design of the Day – Friday
January 6th, 2012
Spring has sprung in the world of email marketing
Today’s email from GAP is a great example of how to be the first to take advantage of the next seasonal sales cycle. Their subject line is good – it contains a compelling Call-to-Action: “Spring’s NEW look for Kids and Baby + Further Reductions”. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates. Read the rest of this entry »
Keep your New Year emails rolling
January 3rd, 2012
Everyone loves a bargain, so don’t miss out – use some email marketing intelligence!
The New Year’s Day sales may be over, but that’s no reason to stop offering clearance discounts. I chose this email from Dell to illustrate the power of email marketing intelligence. Here’s their subject line: “Start the New Year saving withthese clearance deals!”. The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional email designs & newsletter templates.
Email Design of the Day – Friday
December 23rd, 2011
We leave you with our Favourite Boxing Day Sales Promotion from 2011: Harvey Nichols
Today’s email from Harvey Nichols is a great example of how to make an email eye-catching. Their subject line is also good – it contains a compelling Call-to-Action: “The Harvey Nichols Knightsbridge Sale starts Boxing Day. Save 50 – 70% off Fashion”. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates. Read the rest of this entry »
Email is #1 for internet marketing
December 13th, 2011
Email is the most used, most valuable internet marketing tool
According to a recent survey* 188 billion emails are sent out every day. Next up are 3.3 billon searches and 1 billion Google+ items shared daily. By way of contrast, “only” 140 million Tweets and 60 million Facebook updates are sent out. The total number of daily emails is greater than Twitter, Facebook, searches and Google sharing activities all added together!
Email marketing is clearly #1 for internet marketing. I’ve chosen an email from Gap UK to illustrate the power of a well-crafted email. Here’s their subject line: “SALE! Up to 60% Off!” I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates.
Email Design of the Day – Monday
December 12th, 2011
Boring subject lines will consign your emails to the trash bin
I’ve chosen today’s email from Olive Juice simply because their subject line is so compelling: “NEW Markdowns + Up To 50% OFF!” If your subject lines aren’t compelling, then you’re simply pouring your marketing budget down the drain. I selected the Olive Juice email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates. Read the rest of this entry »
Email Design of the Day – Friday
December 9th, 2011
Start your Boxing Day email campaigns now – how about promoting Boxing Week?
I’ve chosen this email from First Air because they’ve cleverly extended the usual “Boxing Day” promotions to “Boxing Week”. Here’s their subject line: “Boxing Week Sale – Special one way fares available for the Kivalliq”.
I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates. Read the rest of this entry »
Email Design of the Day – Monday
December 5th, 2011
Clever subject lines will get your Christmas emails opened
I chose this Christmas email from Hamleys because its subject line is cleverly crafted to be part of a series of compelling offers: “12 Offers of Christmas No.2 Caramel Bear“. Brilliant! I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates. Read the rest of this entry »
Email Design of the Day – Friday
December 2nd, 2011
Get smart and target new email subscribers
This email from The Watchery uses a bold subject line and an equally bold call to action: “Email subscribers only: Last chance! Get a 4-hour headstart on these new deals“. I love it! - they’ve created a very compelling incentive to attract new subscribers to sign-up to receive their emails. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates.
Email Design of the Day – Cyber Monday
November 28th, 2011
How to keep cool on Cyber Monday
I think the image in this Giorgini Brutini email is really cool – I especially like the way the dude is looking at the email’s main offer.” Here’s their full subject line, which matches the main image: “Cyber Monday has begun, 25% off our collection of featured shoes“.
I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional emails & newsletter templates.
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