Archive for the "Promotions & Offers" Category
Bank Holiday Emails
July 27th, 2012
Get your emails ready for the last Bank Holiday of the Summer!
With the last Bank Holiday of the Summer only a month away, this is a perfect time to start planning a final summer promotion to maximise the effectiveness of your emails timing. We’ve cherry picked a few emails from our Bank Holiday gallery to fuel your creative and marketing minds.
Bank Holiday email mainly give incentives for customers to spend and contain visually: “the energy of the summer months”, so to make sure your email stands out from the crowd! Also make sure you check out our Promotions gallery for greater inspiration!
If you have received any Bank Holiday emails in the past and you still have them we would like you to send them in to us. Please send them here.
Email Gallery Design of the Week
June 25th, 2012
Ironmongery Direct Ltd. wins the InboxVision Email Gallery Design of the Week Award
This email from Ironmongery Direct Ltd. combines fun, great timing and prizes. Not a bad mix. This email was sent the day after England qualified from the group stages of Euro 2012 and invites you to play a fun “Site Soccer Shootout” to be in with a chance of winning some great prizes.
Email Gallery Design of the Week
June 1st, 2012
PizzaExpress wins the InboxVision Email Gallery Design of the Week Award
This email uses an innovative way of personalising it’s emails. The subject line shows that this email has designed a £10 menu just for “Norman”. The use personalisation in an email can be a very successful technique in reducing unsubscribes by addressing your audience personally. It’s relatively easy and inexpensive to execute. It’s also a great opportunity to segment your emails by highlighting subscriber preferences. Emails personalised for a certain subscriber tastes gives that subscriber what they want and they can totally relate to the emails and be more engaged by them.
And now for something completely different
May 25th, 2012
Come and Play Our 2012 Penalty Shoot-out Game:
It’s the end of the working week and with the Euro 2012 football tournament soon to kick off, we’d like to celebrate with a fun little flash game for you all to enjoy, with a shot at winning some great prizes. Some of you may have this in your inbox but in-case you missed it, here’s a chance to get in on the action.
It’s scorching outside and far too hot to play football, sit back, cool off and with a few clicks you could stand to win a £100 Amazon gift voucher and a years subscription to InboxVision!
Email Gallery Design of the Month – April
May 11th, 2012
Play.com wins the InboxVision Email Gallery Design of the Month Award
I chose this Play.com email because of its simplicity in quickly getting to the point. The content of the email is an excellent example of a clear and direct call-to-action – Shop now. The subject line was: “1 DAY ONLY DEALS – must end midnight! Hurry before it’s too late!” Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected this email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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How to do a “Welcome” email “Well” – pt 3
February 21st, 2012
Take advantage of your Welcome emails
When a new prospect subscribes to receive your emails or when a new customer places an order, at this moment in time, there is a short-lived “feel-good” factor when they will be willing to place a further order or provide more information about themselves. I’ve picked some more of the best “Welcome” emails from 2011 to demonstrate how to do it well. I selected the emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Use email marketing intelligence – animate
February 15th, 2012
Keep up with the latest email trend – animated emails
This J. Jill Group email combines a compelling subject line with an animated gif – their subject line is: “Welcome to our brand new denim shop. Take 20% off while you’re there”. The use of embedded animated gifs (and video links) is the latest email trend.
Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the J. Jill Group email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
How to do a “Welcome” email “Well” – Pt 2
February 2nd, 2012
Take advantage of Welcome emails to make an extra sale and keep your customers long-term!
If a new subscriber is engaged rapidly and effectively, they will remain engaged in a deeper way with your company, over a longer period of time. The Welcome email is a critical – maximising its effectiveness will pay big dividends. This blog is a follow-up to my introduction last week “How to do a Welcome email Badly – Part 1″. To show how to do it well, I’ve selected some of the best Welcome emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Gallery Design of the Week Award
January 30th, 2012
BMIBaby wins the InboxVision Email Gallery Design of the Week Award
This BMIBaby email was sent out on the last Thursday of January to coincide with most employees’ weekly or monthly pay day. It has an enticing subject line offering the prospect of large discounts. The subject line is: “It’s our payday sale! Big discounts on flights and holidays”.
Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the BMIBaby email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
How to do a Welcome email “Badly” – Pt 1
January 27th, 2012
A “Welcome email” offers a unique opportunity – don’t waste it!
When a new prospect subscribes to receive your emails or when a new customer places an order, there is a once-only opportunity. At this moment in time, there is a short-lived “feel-good” factor when the prospect or customer will be willing to place a further order or provide more information about themselves. I’ve picked some of the worst “Welcome” emails from 2011 to demonstrate how to do it badly. I selected the emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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