Archive for the "Personalisation" Category
Email Gallery Design of the Week
June 1st, 2012
PizzaExpress wins the InboxVision Email Gallery Design of the Week Award
This email uses an innovative way of personalising it’s emails. The subject line shows that this email has designed a £10 menu just for “Norman”. The use personalisation in an email can be a very successful technique in reducing unsubscribes by addressing your audience personally. It’s relatively easy and inexpensive to execute. It’s also a great opportunity to segment your emails by highlighting subscriber preferences. Emails personalised for a certain subscriber tastes gives that subscriber what they want and they can totally relate to the emails and be more engaged by them.
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