Archive for the "Olympics" Category
5 Fantastic Olympic Emails
June 13th, 2012
Quick out of the blocks
Summer is here and British Airways’ email is just about ready to throw some energy into your inbox with the use of some great images, showing a strong and bold aesthetic, just like our amazing athletes!
Cynical Olympics Emails
September 26th, 2011
Are some companies unfairly jumping on the “Olympics” bandwagon?
Have you noticed that “Olympics-themed” emails are becoming more common as 2012 gets ever-closer? I have! Using an Olympics theme in your emails can be a great idea, but only if done ethically and with justification. Too many companies are trying to get on the bandwagon with very obscure Olympic connections. This is a cynical ploy to get more sales and will not wash with most people.
However, a relevant and focused Olympics email can be very effective. To demonstrate how it can be done, have a look at a Holiday Inn “Olympic-themed email” I’ve taken from InboxVision’s “be inspired” email gallery, which is just a small extract from the InboxVision Tracker Email Intelligence database of approaching a million emails.
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