Archive for the "Newsletters" Category
The anatomy of a top Email newsletter
Posted in Infographics, Newsletters
August 17th, 2012
What makes newsletters great?
We’re back with an infographic on the anatomy of an email newsletter, but we wanted to have our say and cherry pick a few points to add to. With such a large database of emails at our disposal, we’ve seen the good, the bad and the down right ugly, so we’re confident in that we know what works!
Email of the Day – Thursday
Posted in B2B, Email Design of the Day Award, Financial Services, Newsletters
January 12th, 2012
How to tart up dry Financial eNewsletters and get around image blocking issues
Emails from Financial institutions can be so dull, but there really is no good reason for this! I chose this email from Halifax to illustrate how to liven-up a Financial eNewsletter. Here’s their subject line: “The Week In Review”. The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional email designs & newsletter templates.
Email Design of the Day – Wednesday
Posted in B2B, Email Design of the Day Award, Newsletters, Software, Technology
December 21st, 2011
Email newsletters can be dreadfully dull – you must avoid this trap
Today’s email from File Maker Inc is a good example of how to make a newsletter format eye-catching and easy-to-read. Most email newsletters use a truly awful rigid and boring design. File Maker Inc have avoided the design trap, but their subject line is disappointing: “FileMaker eNews December 2011 (UK Edition)”. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates. Read the rest of this entry »
Email Design of the Day – Wednesday
Posted in B2B, Newsletters, Software, Technology
December 14th, 2011
Ignore the B2B blocked images issue at your peril!
I’ve chosen today’s email from EMC Corporation because they’ve designed an email template that largely overcomes the blocked images problem without losing too much of the content. Their subject line is good in that it points out that the newsletter is customised for the reader: “View Your Custom Newsletter from EMC”.
I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates. Read the rest of this entry »
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