Archive for the "Insurance" Category
Email Design of the Quarter Award
December 29th, 2011
Allianz PetPlan wins the InboxVision Email Design of the Quarter Award!
The Allianz email is well-thought-out, combining a compelling subject line with a simple yet stylish design. The subject line is: “4 Great Reasons to Insure with Petplan” - Allianz are worthy Award Winners.
Why not submit one of your own email designs to info@InboxVision.com - be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the Allianz email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Gallery Design of the Month – Nov
December 1st, 2011
Petplan win the November 2011 InboxVision be inspired creative email design award
The winner has been chosen based on the following criteria: using email best practice; implementing creative design ideas; developing compelling subject lines; and writing great copy. The Petplan email ticks all the boxes. I really like the simple yet stylish layout and general design. The subject line is: “4 Great Reasons to Insure with Petplan”. This is excellent – it’s very up-front and intriguing! The Petplan email is a worthy winner.
Be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the Petplan email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & email newsletters.
Email Design of the Day – Wednesday
November 2nd, 2011
Intriguing subject lines are good
My email for today is from Allianz Insurance, which illustrates how to set the scene with a “leading” subject line. I’ve selected it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Don’t lose your way with travel insurance
October 25th, 2011
Keep your holiday cover emails on the straight and narrow
Insurance emails need to be to-the-point, but attractive, easy-to-the-eye and easy-to-use. I’ve chosen an email from MoneySupermarket to critique – it displays most of these characteristics.
The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Market Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
A financial return on Finance emails
October 14th, 2011
Financial emails don’t need to be depressing
We may be on the verge of a worldwide economic collapse, but that’s no reason for Financial emails to look drab and uninteresting! They should use best-of-breed ideas from other market sectors, making them visually interesting and easy-to-use. What’s needed is “email marketing design intelligence”.
To show how to do a Financial email well, have a look at a BeatThatQuote example I’ve taken from InboxVision’s “be inspired” email gallery, which is just a small extract from their Email Marketing Intelligence database of a million emails. Read the rest of this entry »
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