Archive for the "Infographics" Category
7 Sins of email marketing
January 1st, 2013
Some ideas for new years email marketing resolutions:
Were you less than happy with some of your returns on your email campaigns last year? Could it be sloppy copy? An over indulgent visual designer without real email experience? or a sloth-like email designer that has missed some crucial links? Maybe you need some Email marketing intelligence… but for now we’ve reposted this inforgraphic to make 2013 your year.
It’s time for your annual email checkup
December 18th, 2012
Say “Ahhhhh”:
Have your campaigns been in good health? In the spirit of Christmas and the new year we reflect on changes and improvements we’ll make in our lives and work. The questions is; will you be making any new years email marketing promises this year?
Subscriber focused email design
December 10th, 2012
Focus on the customer!
As email designers and marketers we always strive to hold the attention of our subscribers. But are we presenting ourselves to our full potential? The following inforgraphic has some great considerations on how to design from your email from start to finish and be excellently received…
11 Email Deliverability Best Practices
December 4th, 2012
Make sure you’re seen in the inbox:
Having trouble getting clicks and opens? Or looking to improve engagement? Here’s a great, detailed infographic to make sure you’re keeping readers and ISP’s happy.
Why do users disengage with your email?
November 23rd, 2012
Email marketing – not always smooth sailing
We’re back with another brilliant info-graphic, today we’re looking at what all email marketers dread; user disengagement and a some of the barriers which lead to this.
The detached relationship between a subscriber and marketers is a fragile one, as in a hope to reduce spam, ISP’s are tracking the engagement of emails. A repeated large number of users that don’t engage with your emails can be detrimental, so maintaining rich quality content in your campaigns to help encourage the right response is essential.
Key Trend Forecast: Email & Social 2013
November 13th, 2012
“The explosion of social media is transforming today’s inbox.”
For us, this infographic contains some exciting potential. These statistics are great news and means the common phrase (and some-what monotonous) – “is email dead?” one that is tired and bashed back well into last year. Forecasting exponential mobile email growth, a dramatic increase in global email volumes and spam emails are in decline. The infographic also contains some great new best practices to move your emails up to speed.
Getting started with email marketing
November 1st, 2012
Beginners, listen up…
We’ve reposted this info-graphic for some of our new subscribers, that might be relatively new to email marketing (or feel pulled in different directions from reading countless email blogs!). We’d suggest printing this info-graphic out or bookmarking the page. Please note though that the calendar is a U.S. version and holidays may vary. (We may produce a U.K or International calendar reminder for 2013 soon!)
I’ve listed a breakdown of all 5 Key areas below:
Read the rest of this entry »
The rise of mobile email marketing
October 26th, 2012
Most people say they are accessing mobile email more than ever
Still remaining on the theme of mobile design, discover the importance and ever-changing pattern of how people access their emails using mobiles/smartphones.
Email campaign delivery checklist
September 25th, 2012
Before you hit the “broadcast email” button, use this email checklist:
Whether you’re a serious B2B business or a light hearted B2C company, mistakes can be damaging. The lengthy process of creating and sending html emails can be made challenging if your legal department, P.R or other influencing parties change the design or copy just as your proofing your creations!
To make matters worse, it is frustratingly easy to overlook some relatively crucial elements without vigilant proofing. This lack of care and attention could quite obviously reflect onto your brand as clumsy or lazy.
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