Archive for the "Hall of Fame" Category

Email Gallery Design of the Week

Posted in B2C, Email Design of the Week Award, Email Gallery, Email Marketing Intelligence, Fathers Day, Hall of Fame

May 26th, 2012

Apple Inc. wins the InboxVision Email Gallery Design of the Week Award

With just 3 weeks until Fathers day, Apple have timed this campaign perfectly and combining the Fathers day into the subject line is something that would rarely be ignored or trashed. The title within the email “Show Dad you know what’s best” is not quite what you’d usually expect as an email title, but is unique enough to draw you in.

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11 Tips for better email marketing practice

Posted in B2B, B2C, Hall of Fame, How to use InboxVision, Subject lines, Top Tips

May 15th, 2012

From Start To Finish

There are many pitfalls which could land your email in the trash. Today’s post takes a broad look at how to produce more effective emails, from start to finish and beyond. For emails that we think are really great have a look at our “Email Design Hall of Fame 2012” as well.


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Email Gallery Design of the Week

Posted in B2B, B2C, Email Design of the Week Award, Email Gallery, Hall of Fame, Hall of Shame

May 11th, 2012

Compassion UK Chrisitian Child Development wins the InboxVision Email Gallery Design of the Week Award (Controversially)

This Compassion UK email is an excellent example of how to hit all bases in terms of design, well… pretty much! Unfortunately this email hasn’t been optimised for all browsers and has been received disjointed due to border settings on the linked images and setting correct widths for tables, let’s look at the top 6 reasons that made it this week’s winner:

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John Lewis enters the Hall of Fame

Posted in B2C, Christmas, Hall of Fame, Retail

December 1st, 2011

This John Lewis email ticks all the boxes

I’m so impressed by this email that I’ve put it in my email design Hall of Fame. The subject line is “Watch our new TV ad and find gifts you can’t wait to give“. It’s a “fully joined-up” email working in conjunction with a very clever TV commercial. I found their email from searching through InboxVision’s “be inspired” Email Collections Gallery, a small extract from their Email Intelligence database of a million promotional emails & newsletter templates.

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