Archive for the "Errors / Apologies / Mistakes" Category
“Oops our Bad!” – Apology Email Ideas
November 6th, 2012
How to get your apology just right:
In the run up to Christmas, it can be a busy time for many businesses after an Autumnal “lull”, and as the pace quickens, things can go catastrophically wrong when you’ve sent a ‘dud’ email to hundreds or even thousands. But fear not, yes you’ve made a mistake, but take your head out your hands and get to work on your apology, as this could take some time…
Saying “sorry” is simply not enough
October 13th, 2011
A real codswallop of a mistake can generate more sales
Ryan O’Neal once memorably remarked in Love Story: “Love means never having to say you’re sorry”. Try telling my wife that! Seriously though, an “apology” email is an opportunity to build your brand and make some more sales. You have to avoid being overtly “salesy” though.
To show how to do it badly and miss out on a golden opportunity, have a look at a Panasonic “Apology Email” I’ve taken from InboxVision’s “be inspired” email gallery, which is just a small extract from their Email Marketing Intelligence database of a million emails.
Read the rest of this entry »
Turn a right-old foul-up into sales
September 23rd, 2011
A real blooper of a mistake can be turned around to generate more business
Has your website ever gone down? Or have you sent out an email broadcast with blatant errors? I certainly have – I’ve made some real cock-ups in my time! The natural reaction is first of all to be alarmed, then concerned and then to be apologetic. We’re only human.
A seemingly disastrous foul-up can be turned around – an “apology” type email is a golden opportunity to build confidence in your company as a “caring and concerned” business. You could even use it to boost your sales that day. It’s not a cynical ploy – every mistake or problem represents an opportunity!
To demonstrate how it’s done, have a look at a “Sales-aware Apology Email” I’ve taken from InboxVision’s “be inspired” email gallery, which is just a small extract from the InboxVision Tracker Email Intelligence database of over 800,000 emails. Read the rest of this entry »
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