Archive for the "Email Marketing Intelligence" Category
It’s time for your annual email checkup
December 18th, 2012
Say “Ahhhhh”:
Have your campaigns been in good health? In the spirit of Christmas and the new year we reflect on changes and improvements we’ll make in our lives and work. The questions is; will you be making any new years email marketing promises this year?
InboxVision reaches 2,500,000+ emails!
December 17th, 2012
Packed with email marketing intelligence:
Great News! InboxVision has reached another milestone as our database grows to 2.5 million emails. Since the 4th of July, our database has grown by approximately 700,000 emails!
Top Tips for Christmas Holiday Email Design
December 11th, 2012
6 Top Articles to Keep You Off the Naughty List:
Whether you’ve been good this year; getting all your emails nicely scheduled or are dashing towards a deadline as the holidays are fast approaching you should take a look at these top articles…
Subscriber focused email design
December 10th, 2012
Focus on the customer!
As email designers and marketers we always strive to hold the attention of our subscribers. But are we presenting ourselves to our full potential? The following inforgraphic has some great considerations on how to design from your email from start to finish and be excellently received…
Email Gallery Design of the Month – November
December 5th, 2012
A few of our favourites for this month:
It’s been a pretty good month for email design so we thought we’d showcase some of our favourite findings from our database. We reviewed a fantastic incentive email from Corbis a few weeks ago and we loved it so much we’ve named it email of the month!
Why do users disengage with your email?
November 23rd, 2012
Email marketing – not always smooth sailing
We’re back with another brilliant info-graphic, today we’re looking at what all email marketers dread; user disengagement and a some of the barriers which lead to this.
The detached relationship between a subscriber and marketers is a fragile one, as in a hope to reduce spam, ISP’s are tracking the engagement of emails. A repeated large number of users that don’t engage with your emails can be detrimental, so maintaining rich quality content in your campaigns to help encourage the right response is essential.
Key Trend Forecast: Email & Social 2013
November 13th, 2012
“The explosion of social media is transforming today’s inbox.”
For us, this infographic contains some exciting potential. These statistics are great news and means the common phrase (and some-what monotonous) – “is email dead?” one that is tired and bashed back well into last year. Forecasting exponential mobile email growth, a dramatic increase in global email volumes and spam emails are in decline. The infographic also contains some great new best practices to move your emails up to speed.
“Oops our Bad!” – Apology Email Ideas
November 6th, 2012
How to get your apology just right:
In the run up to Christmas, it can be a busy time for many businesses after an Autumnal “lull”, and as the pace quickens, things can go catastrophically wrong when you’ve sent a ‘dud’ email to hundreds or even thousands. But fear not, yes you’ve made a mistake, but take your head out your hands and get to work on your apology, as this could take some time…
Getting started with email marketing
November 1st, 2012
Beginners, listen up…
We’ve reposted this info-graphic for some of our new subscribers, that might be relatively new to email marketing (or feel pulled in different directions from reading countless email blogs!). We’d suggest printing this info-graphic out or bookmarking the page. Please note though that the calendar is a U.S. version and holidays may vary. (We may produce a U.K or International calendar reminder for 2013 soon!)
I’ve listed a breakdown of all 5 Key areas below:
Read the rest of this entry »
Top Mobile Friendly Email Design Ideas
October 18th, 2012
If you search for “Email Marketing Trends 2012″ in Google, the top theme is Mobile, followed by Mobile, followed by, you guessed it, Mobile. Like it or not, the mobile revolution is upon us, and as the number of people using Smart phones and Tablets begins to accelerate rapidly, it’s clear that designs need to be fast-tracked to adapt to these new devices.
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