Archive for the "Consumer Electronics" Category
Email Gallery Design of the Month – May
June 8th, 2012
Apple Inc. wins the InboxVision Email Gallery Design of the Month Award
With just over a week until Fathers day, Apple have timed this campaign perfectly and combining the Fathers day into the subject line is something that would rarely be ignored or trashed. The title within the email “Show Dad you know what’s best” is not quite what you’d usually expect as an email title, but is unique enough to draw you in.
How to “over-corporatise” your emails
March 23rd, 2012
Has Apple gone too far with its branding policies?
Apple has just recently launched the latest iPad and as you can see from the emails I’ve selected for this blog, the company has maybe have gone a bit far in constraining partners to an overly-restricted range of images. I’ve selected the emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Keep your New Year emails rolling
January 3rd, 2012
Everyone loves a bargain, so don’t miss out – use some email marketing intelligence!
The New Year’s Day sales may be over, but that’s no reason to stop offering clearance discounts. I chose this email from Dell to illustrate the power of email marketing intelligence. Here’s their subject line: “Start the New Year saving withthese clearance deals!”. The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional email designs & newsletter templates.
Getting round email image blocking
October 28th, 2011
How to avoid an email image “car crash”
Here’s the conventional wisdom on the use of email images: rely heavily on images and accept that image blocking will decimate the design; or don’t rely on a single, main image and accept that the overal visual impact will be weak. This is absolute poppycock!
There is a happy medium which has much of the impact of a single-image email, but avoids the image-blocking car crash. To demonstrate this email design strategy, I’ve chosen an email from Dell to critique.
The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional & newsletter emails. Read the rest of this entry »
Saying “sorry” is simply not enough
October 13th, 2011
A real codswallop of a mistake can generate more sales
Ryan O’Neal once memorably remarked in Love Story: “Love means never having to say you’re sorry”. Try telling my wife that! Seriously though, an “apology” email is an opportunity to build your brand and make some more sales. You have to avoid being overtly “salesy” though.
To show how to do it badly and miss out on a golden opportunity, have a look at a Panasonic “Apology Email” I’ve taken from InboxVision’s “be inspired” email gallery, which is just a small extract from their Email Marketing Intelligence database of a million emails. Read the rest of this entry »
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