Archive for the "Benchmarks" Category
InboxVision be inspired email design tool
January 5th, 2012
Make you email design fly out the door in 2012 with our FREE Email Design Tool
Start the New Year with some email design “va-va-voom” by downloading a best practice Free Email Design Tool. For this blog, I’ve selected an email from Britannia Hotels to illustrate the power of using best practice email design methodology. Here’s their subject line – I love its simplicity and I find the offer very enticing: “2 Hour FREE Bar”. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates.
Think outside the box with email ideas
November 15th, 2011
Promote someone else’s product rather than your own
Sometimes it’s better to re-inforce the need for a type of product, rather than simply pushing your own product. This is particularly true in newly-emerging technology markets, where the early adopters of new technologies are trail-blazers. In these situations, promote someone else’s (non-competing!) product to establish and justify the emerging need for your type of product.
For example, offer a relevant report from a well-established research company. However, be sure to brand the report extensively with your own company’s logos and contact details, or you will have done all this work for nothing!
Benchmarking email marketing intelligence
March 1st, 2011
How to benchmark email marketing best practice
Every day your prospects and customers’ inboxes are flooded with competitor emails. The average B2B inbox receives 185 messages per day (67,525 messages annually); the average consumer receives 85 messages per day (31,025 messages annually). Typically, a commercial email has a maximum of just 7 seconds to make an impact – 3 seconds to get noticed and a further 4 seconds to generate a response. Getting your message noticed above the clutter is more critical than ever before. To do this effectively you need to know what the competition is doing. Read the rest of this entry »
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