Archive for the "Automotive" Category
Email Gallery Design of the Month – Feb
March 9th, 2012
MINI get “straight to the point”
I chose this MINI email because of its simplicity in quickly getting to the point. The content of the email is an excellent example of a clear and direct call-to-action “Build your own MINI”. The subject line was: “Welcome to MINIUSA.com”. Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected this email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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Email Gallery Design of the Week
March 2nd, 2012
Naked Pizza wins the InboxVision Email Gallery Design of the Week Award
This Naked Pizza email is a great example of how to offer a customer satisfaction survey, complete with a dash of humour. The concept and design is simple and uncluttered – in this case, less is more. The subject line is: “Feedback, like pizza, is for sharing”. Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the Naked Pizza email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Gallery Design of the Week
February 24th, 2012
Mini wins the InboxVision Email Gallery Design of the Week Award
This Mini email is very effective with its uncluttered design and striking image. The subject line is: “Welcome to MINIUSA.com”. Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the Mini email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Halfords take advantage of the weather
January 17th, 2012
Match your emails to the current weather or season
This Halfords email was sent out just before the weather changed from mild to icy. They had clearly been studying the weather forecasts and got their timing spot-on. The email combines a punchy subject line with a timely motoring solution to the problems of the recent icy mornings. Their subject line is: “Frosty mornings made easy!”.
Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the Halfords email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Design of the Week Award
December 22nd, 2011
BMW wins the InboxVision Email Design of the Week Award!
The BMW email has a simple yet stylish design. The subject line is: “Happy Holidays from BMW”. Why not submit one of your own email designs to info@InboxVision.com - be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the BMW email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs. Read the rest of this entry »
Email Design of the Day – Monday
December 19th, 2011
Simple and stylish versus bold and brassy
I’ve chosen today’s email from BMW because their very simple design has caught my eye – you don’t always need bright colours to get your emails noticed. Sometimes less is more. The subject line is poor though: “Happy Holidays from BMW” If your subject lines aren’t compelling, then you’re simply chucking your marketing budget away.
I selected the BMW email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates.
How not to do email marketing
November 8th, 2011
Here’s a Renault email for my Hall of Shame
New cars are expensive and the competition is enormous, so car emails have to stand head and shouders above the rest. This Renault email is a real turn-off and breaks best practice rules in so many ways. I’ve chosen it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional & newsletter emails.
Childish email images
October 3rd, 2011
Get your message across with child-like simplicity
Do you remember John Major’s campaign from the ninety’s to “get back to basics”? This was a highly-principled and genuinely worthwhile campaign to re-instate family values in Britain. It failed of course - it’s almost impossible for a government to use state authority to positively affect moral values.
John Major can take some consolation though - a “back to basics” approach can be very effective in the email marketing world. Have a look at a BMW email I’ve taken from InboxVision’s “be inspired” email gallery – a small extract from the InboxVision Tracker Email Intelligence database of approaching a million emails. Read the rest of this entry »
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