Most people say they are accessing mobile email more than ever
Still remaining on the theme of mobile design, discover the importance and ever-changing pattern of how people access their emails using mobiles/smartphones.
QUICK TIPS:
- Don’t be a DIV/: Use tables for layout.
- Don’t use CSS shorthand (class=”body”) set all your styling inline, inside table columns <td>
- Avoid paragraph tags as these can have their own individual padding
- GIF’s and JPG’s only for images
- Always provide alt text for images too.
The Rise of Mobile Email Marketing
Other great infographics we’ve posted:
Email Etiquette – more than just manners
The anatomy of a perfect mobile email
How to create a great email template
The Best and Worst time to send your emails
Email campaign delivery checklist
If 1 in 3 are using mobile email more, does that mean that the majority of mobile users are using mobile email the same or less often?
The 29% and 56% mobile stats – is this showing the phones used by mobile email users, or mobile users in general? What makes up the remaining 15%
The “Who uses it most stats” – what is this showing? A year-on-year increase? So, which age group uses mobile email most?
Hi Steve, the bar chart derived from the original survey shows that for all four age ranges shown (covering 18-54 years old), their mobile email usage is increasing. For other age ranges, mobile usage is presumably static.
The 29% and 56% mobile stats – this is about mobile email users, and the survey does not provide details of the remaining 15%.
The “Who uses it most stats” – this shows a year-on-year increase. The survey does not provide details of which age group uses mobile email most.