Email Gallery Design of the Week

Ellos (UK). wins the InboxVision Email Gallery Design of the Week Award

The Summer sales are in full swing and this weeks winner Ellos tries to lift every dampened spirits due to the lack of Summer by offering 2 promotions. The email also uses a animated gif umbrella which adds a really nice touch to the email.

Here are 2 reasons Ellos (UK)’s email has made this week’s winner:

1#. “Animated Imagery:” The use of an animated gif in this particular has been used to draw attention to the promotion Ellos is offering. Animation in emails can produce good ROI and also lead to better click-through rates on Call-to-Actions because the animation make the reader click or at least engages them. Unfortunately every good thing in has it’s downfalls and Animation in email is no exception with Outlook 2007 not being able to render animated emails very well as only the first frame of the gif is shown so it is recommended to communicate in the first frame just in case of rendering issues.

2#. “Tie-in with the weather:” With Summer in the UK getting off to very bad start or as some would say this is just “typical British weather” but Ellos tries it’s best to give us all a lift by offering 2 great promotions. These offers are cleverly advertised as it uses relevance to real life events and uses it to their advantage -and ours!- by offering some products at discounted prices.

 

What do you think of animation in emails? Do you think they work or not? Tweet us on Twitter or send us a comment on Facebook!

 

View the full email details here Company Name: Ellos (UK) Subject Line: Starts 11am – Rain or Shine it’s LUNCHTIME SPECIAL Time with 50%OFF*!

 

Highly Commended
View the full email details here Company Name: Clarks Subject Line: Sale up to 50% off  further price reductions	View the full email details here Company Name: Crabtree & Evelyn Trading Ltd. Subject Line: Enjoy FREE delivery this weekend + NEW Lily Hand Therapy with 10%off
Clarks’ email uses the “zig-zag” approach which works really well as the eye glances from left to right down the email. Bold Calls-to-Actions, wacky text and great imagery make this an all round great email.	Crabtree & Evelyn have designed a really great email here. It has a very simplistic feel to it mixing suttle colours with bold colours such as the pink. This email has all the right elements of a really good email.
View the full email details here Company Name: Gap Subject Line: GapFit: It’s Time to Make Your Move + Get 25% Off TODAY!	View the full email details here Company Name: Land’s End UK Ltd Subject Line: Save up to 60%: Great Summer Sale NOW ON!
Summer is here… or not but this email from GAP highlights there fitness range to help you look the part. Bold imagery and contrasting colours on the offers make it very hard not to miss.	A very simple and sleek design from Lands’ End but works none the less. “Show now for the juiciest deals” is witty connection to the use of the lemon as the Sun.

Check out previous Email Gallery Designs of the Week
Email of the Week June 25-29	Email of the Week June 9-14	Email of the Week June 4-8	Email of the Week May 28-1	Email of the Week May 21-25

Getting your emails right can be tricky, but with the right business email intelligence, you can find some much needed inspiration. See our “be inspired” Email Gallery, or alternatively get a better insight with a trial to access the InboxVision Email Intelligence database of a million promotional email designs.

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