Ironmongery Direct Ltd. wins the InboxVision Email Gallery Design of the Month Award
Euro 2012 is now over but lets not forget this email from Ironmongery Direct Ltd. The email provides us with a fun game to play with great prizes to be won with the added bonus of great timing to ensure that the game would be played to it’s fullest.
Just to recap here are our top 4 reasons Ironmongery Direct Ltd.’s email has made this months winner:
1#. “Timing:” The timing is key with this email as it was sent right after England qualified from the group stages. With England qualifying and Euro 2012 in full swing there couldn’t of been a better time to send this email and to get people playing the game.
2#. “Incentives:” Everyone loves prizes and the chance to win things. Prizes like the 42 inch TV is also relevant to the timing as it would be a great way to watch all the action from Euro 2012.
3#. “Very clear design:” The headline in the email and the play now Call-to-Action are done in a very bold font to make it stand out and get you to play. The email uses very little text but uses just enough to get the important information across so you understand what is being offered.
In summary this email is a very good example of how timing can be key when advertising products.
Lets us know what you think on Twitter or Facebook!
Here is the winning email:
| View the full email details here Brand: Ironmongery Direct Ltd. Market Sector: Retail & Wholesale, Technology Email Type: Hall of Fame 2012, Prize Draws, Customer Acquisition, Sport – Football Subject line: Celebrate England’s Euro win with Site Soccer! Win 42in LCD TV or iPad! |
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Here are the highly commended emails from June:
| View the full email details here Brand: Sony Store (USA) Market sectors: Retail & Wholesale Email Type: Memorial Day, Customer Acquisition, Promotions & Offers Subject line: Memorable Savings | Exclusive Email Offer… |
View the full email details here Brand: Fab.com Market sector: Retail & Wholesale Email Type: Sale Subject line: Vintage Mondays – Evening Sales Start Now |
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| View the full email details here Brand: Nissan Automobiles Ltd (EU) Market sector: Automotive Email Type: Customer Acquisition, Hall of Fame 2012 Subject line: This is going to be one hell of a ride |
View the full email details here Brand: Bluemercury Inc. Market sector: Retail & Wholesale Email Type: Social: Facebook, Hall of Fame 2012, Customer Acquisition Subject line: Bluemercury Welcomes Bumble and bumble to the Web! |
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Have a look at InboxVision’s full Retail & Wholesale email collection.
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