To Kick-off this weeks Infographic blogs we have a survey compiled by InboxInsight highlighting the different subscriber preferences that should be catered for when creating your next email promotion.
Here are some key points:
#1. “Timing:” It seems that if you want to make the most out of your email promotions then sending before 10am is overwhelmingly the favourite time to spend reading emails. Lunchtime between the hours 12pm and 2pm seems to be the least favoured time in which to look through emails, even the evening hours between 6pm and 10pm fair our better.
#2. “Subject Lines:” Unsurprisingly subject lines are the biggest influence to open an opening and email as this is what the reader will see first it is also a crucial time to engage the reader and therefore open the email. To find out how to write a top notch subject line read our other blog post How to write better subject lines.
#3. “Optimising” – From looking at the number of different platforms in which people view emails in it’s easy to see why so many people trip-up when sending emails. More and more people are viewing emails on their tables or smart phones so their never has been a better time to start optimising emails to be viewable on these as the statistics keep rising and rising.
#4. “Unsubscribing” – The biggest crime when sending out emails is the lack of relevance. Taking note of subscriber preferences can help shape the content sent in your next email to see personalisation in action check out this
Email Gallery Design of the Week Sending out emails to frequently is a major turn off for subscribers. Many companies still do this and because the send so many they start to repeat themselves in future emails which is the second common reason to make readers click the unsubscribe button.
Last but not least!
#5. “Incentives” – Everyone loves a free gift or the chance to enter a great competition and unsurprisingly 68% of the people asked in InboxInsight’s survey agree. Whether you have just finished a great guide or whitepaper include it in your next email and watch your leads flood in!
Subscriber Preferences Survey 2012