How your email does (or doesn’t) get to the inbox.
Your sender score can be a lot like a credit rating, some bad moves on your part and recovering your reputation quickly can be a real challenge. In many cases sender scores are calculated on a 30 day average, so understanding your sending reputation and the pitfalls will help ensure your emails get to the inbox.
New IP’s – If you have a new IP address it could take a while before your address is considered to be trusted. By default your emails could be sent to the junk folder. To help improve this, ask prospects to white-list your address on newsletter sign-ups and other forms; to ensure your emails can get through to them.
Use your own email lists – This will help you avoid spam traps. These are emails that are used for non-communication purposes and are intended to lure spam. Emails that are sent to these address are instantly considered illegitimate. If you’re buying email lists it can be very hard to verify which ones are appropriate to your business, still active or set up as a spam trap. The infographic below claims that senders with a average sending score of 90% have never sent an email to a spam trap. So is it really worth the risk?
Get permission before emailing - This point should be a “no-brainer”, only email to active, opt-in subscribers; ensuring this will mean you will have less complaints and have less reason to get blacklisted.
Remove Non existent email addresses
The long and Winding Road:
How your email does (or doesn’t) get to the inbox.
Here are some more great info-graphics we’ve posted recently:
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| Miracle grow for your email lists | Subscriber Preferences… | 4 Great reasons to ‘Mobilise’! | 10 Simple Rules of Email Design |
How effective IS Email Marketing? |
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