Apple Inc. wins the InboxVision Email Gallery Design of the Month Award
With just over a week until Fathers day, Apple have timed this campaign perfectly and combining the Fathers day into the subject line is something that would rarely be ignored or trashed. The title within the email “Show Dad you know what’s best” is not quite what you’d usually expect as an email title, but is unique enough to draw you in.
Just to recap here are our top 4 reasons Apple inc.’s email has made this week’s winner:
- Good tie in with Fathers day
- Great email template design layout: This email has a strong structure, with clear distinctions between all content. HTML text is used where possible. So should image blocking be turned on, the audience can still read this.
- High quality images: The sharp high quality images are a fantastic way to illustrate and show off the Ipad’s rich screen resolution.
- Simple, well laid out Call To Actions: Offers are relevant to the “Tech-savvy” Dad. The 3 main calls to action are made more prominent (Ipad, Iphone and Apple TV) are accompanied by less bold extra accessory options. The 3 final offers at the bottom of the email are consolidated and well placed together to highlight a focus on a quality service.
- Key Links at the top of the page: There could be some more links placed here, but this is probably not to overload the page. This also keeps the email relevant to what the recipient is most likely to spend. Overall, an excellent example of good practice as the user will know where to go to buy instantly, but is left relatively small to draw more attention to the calls to action.
In summary this is a great design, clear design with a nice balance between high quality images and engaging copy for a consumer audience.
Lets us know what you think on Twitter or Facebook!
Here is the winning email:
| View the full email details here Brand: Apple inc. Market Sector: Consumer Electronics, Retail & Wholesale, Technology Email Type: Hall of Fame 2012, Customer Acquisition, Promotions & Offers Subject line: Make it an unforgettable Father’s Day. |
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Here are some of the other Highly Commended email designs from May:
| View the full email details here Brand: Compassion UK Chrisitian Child Development Market sectors: Non-Profit Organisation Email Type: Coupons/Vouchers Subject line: 40% off everything + voucher! |
View the full email details here Brand: eCost.com Market sector: Retail & Wholesale, Technology Email Type: Customer Acquisition Subject line: Special Offer: Super Slim Android 3D-Ready Multimedia Tablet $114 |
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| View the full email details here Brand: Pizza Express Market sector: Food & Beverage Email Type: Promotions & Offers Subject line: Norman, your special £10 meal deal |
View the full email details here Brand: Jack Threads Market sector: Retail & Wholesale Email Type: Customer Acquisition Subject line: Super-Sale: Greatest Hits $9.99 & Up |
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Have a look at InboxVision’s full Consumer Electronics email collection.
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Subject Line Alert – here are some recent notable subject lines
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Juniper Networks Inc. – “Blogs from the edge of the network”
Starbucks Coffee (US) – “Road trip favorites from Starbucks”
Tweet Alert – here are some recent InboxVision Tweets
@InboxVision
What Makes Email Marketing So Effective? – http://ow.ly/borY7
@InboxVision
Get in on the action! Our 2012 penalty-shootout has now launched – thanks to our friends at @eMarket2 http://ow.ly/bf1Ai
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The Importance of a Welcome Campaign – http://ow.ly/bosFf
All of the email examples came from the InboxVision “be inspired” Email Collection which contains lots of free examples of email design. The gallery is a small extract from the InboxVision Email Market Intelligence database – you can read about the Free 14-day Trial or you can go straight to the Free Trial Registration Page.
