Mobilise!
The pace of business is rapidly changing, no more can we just make do with having a flashy website and a few ads to draw in customers. There is now a race for e-retailers to ‘mobilise’ and optimise their content for mobile devices. Our increasing consumerist culture expects mobile developers and e-retailers in turn, to increase the speed and richness of data flowing through these digital commodities. So here is some more trending data that should hopefully serve as a nudge to convince you to ‘mobilise’ and get your email designs up to speed.
#1. Growth: The data below shows that from 2011 alone, mobile searches have increased by 400% percent, and we can expect that it won’t be slowing down any time soon.
#2. Learn from the big boys: It has been reported that online retailers are investing 44% more in mobile strategies.
#3. Traffic trends: As an example the data here shows the proportions of traffic device page traffic for news, in which there seems to be a relatively even share of traffic between PC’s, tablets and mobiles.
#4. Perfect Match: Depending on the type of business, (the most effective being B2C customers) Email and Social networking used together can be effective in reducing abandonment. If used in moderation, both sides can get their customers to opt into be part of your email lists and social connections, to increase the opportunity to make customers more aware of exclusive news and offers.
Online Marketing in 2012
Here are some more great info-graphics we’ve posted recently:
- 10 Simple Rules of Email Design
- How effective IS Email Marketing?
- How email and social work together
For some further reading and tips, here are a few recommended social offers within email design:
| View the full email details here Brand: Ad:Tech Market sectors: Business & Professional Services Email Type: Social: Facebook, Social: LinkedIn, Social: Twitter Subject line: Follow Us And Get Rewarded |
View the full email details here Brand: Envelopes.com Market sector: Retail & Wholesale Email Type: Social: Facebook Subject line: Holiday Gifts, $1 Samples & Facebook Offers! |
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| View the full email details here Brand: Eversave.com Market sector: Retail & Wholesale Email Type: Social: Twitter Subject line: Eversave is now on Facebook & Twitter! |
View the full email details here Brand: Ann Taylor Factory Market sector: Retail & Wholesale Subject line: Become Our Fan On Facebook… |
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How should I get people to follow me?
#1. Spend some quality time on your copy: We’re sick to death with the phrases “join the conversation” and the standard “follow us” or “like us”. You can do better than that surely! Think about what you’ll be offering them on these social sites, and make sure your headings don’t fall in the “so what” pile.
#2. Don’t make Logos huge: For some reason we’ve seen a large number of people stretch social buttons they’ve found on the internet to huge proportions. Although this can be good for mobile devices to have a larger area to touch some are a little excessive. TOP TIP: Colour the background of the tables your icons are placed so if images are off there is still an indication of that recognisable social icon colour.
Example:
| ICON | Your fantastic Facebook copy goes here |
#3. Don’t discount: It’s not always a good idea to give a discount straight away, offer a promise of exclusive discounts later on, but don’t try to bribe potential customers.
Don’t forget, you can find some of this in-depth email marketing intelligence, with InboxVision’s “be inspired” Email Gallery, a small extract from our Email Intelligence database of a million promotional email designs.
