Avoiding the Bin
We’ve recently blogged about similar topics of how to avoid the junk pile, and we hope this isn’t repetitive but we couldn’t help but chuckle at this infographic, and share it for it’s witty take on “rep”. Our favourite key points in this infographic are:
- “Not opted in:” Only send to those who have opted in. Also avoid using purchased email lists.
- “Sales, sales, sales:” The right approach should be taken to nurture existing subscribers before making a sale. Trends suggest that by being helpful, providing support and guidance or possibly incorporating freebies into your email design can be an effective way of building rapport and trust and bring people back to your site for more content. Providing your emails for these offers are presented in a non-sales manner and kept relevant to the user, even if the recipient is uninterested, it is more likely to be deleted than to be sent to the junk folder and harm reputation.
- “Avoiding spammy words” – We’ve created a small list here on point 4 recently to help with this issue.
You can find some of this in-depth email marketing intelligence, with InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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