This infographic shows us the way email and social media are used in different parts of the world and presents some interesting statistics.
#1. “Opt-in:” It seems Europe and the US are fairly balanced when opting-in to consumer goods, travel and supermarkets and shows that email marketing for these sectors are definitely worthwhile, due to the large volume of opt-ins. Unfortunately these sectors are not available for the Austalasian region, so this is difficult to compare. This may suggest that the sectors chosen are more popular.
#2. “Mobile Optimisation:” The statistics shown here are worrying for any company that have started or are already sending emails that have been optimised for mobiles. The statistic shows that are a high percentage across all continents delete emails from their mobiles when they see that the emails have been optimised correctly. Now more than ever people are viewing emails on their mobiles -with the introduction to high-tech smartphones – largely due to a change in culture as we develop busier lifestyles and being frequently on the move. Check out this infographic which underlines the points on how to create a successful mobile email.
#3. “Social Media” – Facebook is the outstanding performer in the social media world with more people getting notifications through Facebook than any other social platform. Twitter follows in close second BUT, the one thing to notice is the large amount that are using of means of social media. Although remember, for this to be successful you will need to invest time in creating regular, engaging content.
#4. “Relevance” – Past purchases is the popular choice for people across all continents to make sure the the next emails they receive are relevant. This kind of personalisation helps brands to understand their subscribers by surveying past purchases or viewing browsing history and come out on top when engaging the subscriber. Personalisation will be key to companies that provide a variety of goods say for instance when emailing to a subscriber who has only viewed football products they would not expect to see golf products.
You can find some of this in-depth email marketing intelligence, with InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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