Compassion UK Chrisitian Child Development wins the InboxVision Email Gallery Design of the Week Award (Controversially)
This Compassion UK email is an excellent example of how to hit all bases in terms of design, well… pretty much! Unfortunately this email hasn’t been optimised for all browsers and has been received disjointed due to border settings on the linked images and setting correct widths for tables, let’s look at the top 6 reasons that made it this week’s winner:
- Great email template design layout: This email has a strong structure. There are clear distinctions between the headers, body, video and calls to action.
- Good use of video integration: With the recent trends of “beautification” of the internet and the increasing amount of on-line content we consume; a video is a great way to “tell your story”.
- Simple well laid out Call To Actions: These options covering all possible outcomes, and the main desired outcome is made larger and repeated at the top of the email
- Good tie in with Mothers day (USA)
- Great viral element where members get members: Remember, your content doesn’t always share itself. Sometimes it’s good to ask!
- Excellent uplifting copy using true life story telling.
Over all a great email design, let down at the final hurdle by some poor HTML coding, but still we loved it and these guy
s do an extraordinary job helping children around the world.
Lets us know what you think!
I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
|
View the full email details here |
|
 |
|
For more examples of emails from Charities click here.
Here are some of my other highly-commended email designs:
| View the full email details here Brand: Tate Foundation Market sectors: Entertainment, Sport & Recreation Email Type: Artistic / Bizarre / Sexy Social: Facebook Subject line: COMING SOON: Enjoy a bright, bold & beachy summer with Alex Katz atTate St Ives |
View the full email details here Brand: CityJet Market sector: Transportation Travel, Tourism & Leisure Email Type: Customer Acquisition Promotions & Offers Subject line: Soak up the sun from £73 |
 |
 |
| View the full email details here Brand: Aspect Market sector: Technology Email Type: Webinars Subject line: Webinar: How Aspect & Dell helped Golfbreaks.com hit a hole in one |
View the full email details here Brand: Fiat USA Market sector: Automotive Email Type: Automotive Subject line: Come feel the sting |
 |
 |
Subject Line Alert – here are some recent notable subject lines
Denny’s - “Happy Birthday! Enjoy this gift”
Information Today - “Learn Without Limits. Access 20,000+ Technology Books & Videos.”
Virgin American – “Earn bonus Elevate points on Mother’s Day flowers and gifts from FTD.*”
Tweet Alert – here are some recent InboxVision Tweets
@InboxVision
Get email inspiration for your Spring email promotionshttp://ow.ly/ayo8N #EmailMarketing #EmailDesign
@InboxVision
InboxVision tracks the email marketing of “Financial Services” companies 24/7 http://ow.ly/aylfS #EmailMarketing
Need more inspiration?
All of the email examples came from the InboxVision “be inspired” Email Collection which contains lots of free examples of email design. The gallery is a small extract from the InboxVision Email Market Intelligence database – you can read about the Free 14-day Trial or you can go straight to the Free Trial Registration Page.
One Response to Email Gallery Design of the Week