Archive for May, 2012
Top 6 creativity boosters
May 29th, 2012
Give yourself a creativity boost
It’s Tuesday and hopefully you’re picking up steam to conquer you’re projects for the week. Although, many things can stop us dead in our tracks when trying to make creative content, whether you’re writing engaging copy or working on the graphic design of your email templates, we can all feel a little drained sometimes. Here are 6 points to remind you to look after yourself, as we often forget when we’re up to our eyes in our work…
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How to improve deliverability
May 28th, 2012
Avoiding the Bin
We’ve recently blogged about similar topics of how to avoid the junk pile, and we hope this isn’t repetitive but we couldn’t help but chuckle at this infographic, and share it for it’s witty take on “rep”. Our favourite key points in this infographic are:
Email Gallery Design of the Week
May 26th, 2012
Apple Inc. wins the InboxVision Email Gallery Design of the Week Award
With just 3 weeks until Fathers day, Apple have timed this campaign perfectly and combining the Fathers day into the subject line is something that would rarely be ignored or trashed. The title within the email “Show Dad you know what’s best” is not quite what you’d usually expect as an email title, but is unique enough to draw you in.
And now for something completely different
May 25th, 2012
Come and Play Our 2012 Penalty Shoot-out Game:
It’s the end of the working week and with the Euro 2012 football tournament soon to kick off, we’d like to celebrate with a fun little flash game for you all to enjoy, with a shot at winning some great prizes. Some of you may have this in your inbox but in-case you missed it, here’s a chance to get in on the action.
It’s scorching outside and far too hot to play football, sit back, cool off and with a few clicks you could stand to win a £100 Amazon gift voucher and a years subscription to InboxVision!
Download the New DMA Email Survey
May 24th, 2012
A must have:
The DMA has released a new survey highlighting current trends and attitudes to email marketing. Claiming “There has never been a better time for email marketing”.
9 Email Design Best Practices
May 23rd, 2012
Even for experienced designers, building email newsletters isn’t easy. Over the next couple of posts I will be highlighting ways to optimise your email designs. To start with here are 9 of my best practices.
Email Gallery Design of the Week
May 18th, 2012
eCost.com wins the InboxVision Email Gallery Design of the Week Award
This eCost.com email is an awesome example of creating some excitement to showcase hot, new products. The bright and energetic colour palette combined with the monolithic perspective of this piece of “tech” suggests a fun yet superior product. The content of the email uses a clean and easy-to-read design. The blank white background emphasises the rich quality of the images and decorative elements. Separating the different features by alternating the text and image alignments is a great idea; this forces the viewers eye to move from side to side to absorb the small paragraphs and headings rather than it appearing as a large boring block of features.
11 Tips for better email marketing practice
May 15th, 2012
From Start To Finish
There are many pitfalls which could land your email in the trash. Today’s post takes a broad look at how to produce more effective emails, from start to finish and beyond. For emails that we think are really great have a look at our “Email Design Hall of Fame 2012” as well.
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