Archive for April, 2012
Email Gallery Design of the Week
April 30th, 2012
Greenbank Holidays Ltd wins the InboxVision Email Gallery Design of the Week Award
This Greenbank Holidays Ltd email is an excellent example of how to use a short survey to obtain prospects’ likes and dislikes to provide a tailored proposal. This information will also enable future email campaigns to be highly-targeted and personalised. The subject line intrigues and encourages the reader to open up the email: “What’s your holiday wish list Mr Pitt?” The content of the email uses a clean, easy-to-read design and continues the same direct approach: “Put us to the test”. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
The evolution of email marketing
April 27th, 2012
How much do you really know about email marketing?
This blog traces how email marketing has developed over the last couple of decades, detailing where the medium is now. You may also want to get some in-depth email marketing intelligence, so have a look at InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Integrate social mobile and email marketing
April 26th, 2012
Find out how successful companies are using social, mobile and email marketing strategies
This “infographic” demonstrates how to develop an integrated marketing approach. You may also want to get some in-depth email marketing intelligence, so have a look at InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
The past, present and future of email
April 25th, 2012
Find out what prospects are predicting about the future of email marketing
My latest “infographics” blog details the results of a survey into what people are saying about future trends in email marketing. You may also want to get some in-depth email marketing intelligence, so have a look at InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Gallery Design of the Week
April 23rd, 2012
Lenovo Inc wins the InboxVision Email Gallery Design of the Week Award
This Lenovo Inc email is a great example of how to use a simple but professional, “straight-to-the-point” strategy. The subject line combines the promise of high performance with low cost: “Performance you need. Savings you’ll love.” The content of the email continues the same direct approach and uses a clean, easy-to-read design. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Irritation and how to avoid it
April 20th, 2012
Find out what annoys people about email marketing
This infographic demonstrates how to avoid annoying your prospects with your email campaigns. You may also want to get some in-depth email marketing intelligence, so have a look at InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Email Gallery Design of the Week
April 16th, 2012
GAP wins the InboxVision Email Gallery Design of the Week Award
This GAP email is a great example of how to promote your business using a simple, very direct discount approach. This strategy is best applied to top brands with an existing, strong brand recognition. Their subject line is: “40% off everything + voucher!”. Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community! I selected the GAP email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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