Has Apple gone too far with its branding policies?
Apple has just recently launched the latest iPad and as you can see from the emails I’ve selected for this blog, the company has maybe have gone a bit far in constraining partners to an overly-restricted range of images. I’ve selected the emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Apple has gone overboard with “brand policing” and the very restricted range of images made available to Apple’s partners does the comapny and its sales channel no favours at all.
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Here are some examples of Apple’s restrictive “corporatisation”:
| View the full email details here Brand: Apple Inc. Market sectors: Consumer Electronics Retail & Wholesale, Technology Email Type: Customer Acquisition Subject line: Das neue iPad ist da. |
View the full email details here Brand: The Carphone Warehouse Group Market sector: Retail & Wholesale, Technology Email Type: Customer Acquisition Subject line: Mary, order your new iPad today! |
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| View the full email details here Brand: Sam’s Club Market sector: Retail & Wholesale Email Type: Customer Acquisition Subject line: The new iPad® available in select Clubs March 16 |
View the full email details here Brand: Peachmac Market sector: Retail & Wholesale Email Type: Customer Acquisition Subject line: The New iPad |
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| View the full email details here Brand: PC World (UK) Market sector: Retail & Wholesale Email Type: Customer Acquisition Subject line: The new iPad has arrived |
View the full email details here Brand: Verizon Communications Inc. Market sector: Technology Email Type: Customer Acquisition Subject line: The new iPad. Get it March 16. |
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| View the full email details here Brand: JB Hi-Fi Market sector: Consumer Electronics Email Type: Retailers: Australia – NZ Subject line: The new iPad. Available now at JB Hi-Fi |
View the full email details here Brand: John Lewis plc Market sector: Retail & Wholesale Email Type: Customer Acquisition Olympic Games Subject line: The new iPad is now available at John Lewis |
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You may like to see some more Consumer Electronics Here
To help you check your emails against Email Design Best Practice advice, download the Expert Email Design Guide:
Subject line alert – some recent notable subject lines
Play.com - “Fantastic Spring Sale offers – DVDs from £3.99, Blu-rays from £5.99, plus save up to 40% on Electronics and 60% on Clothing!”
HP (US) - “The next generation of HP solutions for the next generation of business”
Zagg - “Must-Have for the new iPad is Available Now”
Tweet Alert – here are some recent email design Tweets
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InboxVision tracks the email marketing of “Financial Services” companies 24/7
All of the email examples came from the InboxVision “be inspired” Email Collection which contains lots of free examples of email design. The gallery is a small extract from the InboxVision Email Market Intelligence database – you can read about the Free 14-day Trial or you can go straight to the Free Trial Registration Page.
