Take advantage of your Welcome emails
When a new prospect subscribes to receive your emails or when a new customer places an order, at this moment in time, there is a short-lived “feel-good” factor when they will be willing to place a further order or provide more information about themselves. I’ve picked some more of the best “Welcome” emails from 2011 to demonstrate how to do it well. I selected the emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
To help you check your emails against Email Design Best Practice advice, download the Expert Email Design Guide:
Here is my choice of some of the best Welcome email designs:
| View the full email details here Brand: Urban Outfitters Inc. (US) Market sectors: Retail & Wholesale Email Type: Welcome, Staff Picks Subject line: Welcome to Urban Outfitters |
View the full email details here Brand: Bath and Body Works Market sector: Retail & Wholesale Email Type: Welcome Subject line: Welcome to Bath & Body Works! (Free Travel Size Offer Inside!) |
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| View the full email details here Brand: Bliss World Market sector: Retail & Wholesale Email Type: Welcome Subject line: free gift plus free shipping to welcome you |
View the full email details here Brand: Hollister Co. Market sector: Retail & Wholesale Email Type: Welcome, Artistic / Bizarre / Sexy, Staff Picks Subject line: Welcome to Hollister Co. |
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| View the full email details here Brand: Best Western (Brand – UK) Market sector: Travel, Tourism & Leisure Email Type: Welcome, Customer Acquisition, Promotions & Offers, Staff Picks Subject line: Mr Ball! Welcome to Best Western Hotels |
View the full email details here Brand: Dell Inc. Market sector: Consumer Electronics, Retail & Wholesale, Technology Email Type: Email Confirmation, Welcome, Coupons/Vouchers, Brand: Top Brands, Incentive Subject line: Welcome to Dell, Paul. Here’s something for you |
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Always be aware that your Welcome message sets expectations and that it (and all your messages) are consistent and keep subscribers engaged with your website.
To see InboxVision’s Welcome full email collection, click here
To help you check your emails against Email Design Best Practice advice, download the latest Expert Guide
Subject Line Alert – here are some recent notable “Welcome” subject lines
Neiman Marcus – “Welcome! FREE ONLINE SHIPPING on your next order”
Rocky Mountain Cabin – “Welcome! And Save $5 Exclusive Offer”
The Finish Line – “Welcome! Your $10 Off Coupon is Just Clicks Away!”
Tweet Alert – here are some recent email design Tweets
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Get email design inspiration from InboxVision’s Hall of Fame of the best of 2011 emails
All of the email examples came from the InboxVision “be inspired” Email Collection which contains lots of free examples of email design. The gallery is a small extract from the InboxVision Email Market Intelligence database – you can read about the Free 14-day Trial or you can go straight to the Free Trial Registration Page.
