Take advantage of Welcome emails to make an extra sale and keep your customers long-term!
If a new subscriber is engaged rapidly and effectively, they will remain engaged in a deeper way with your company, over a longer period of time. The Welcome email is a critical – maximising its effectiveness will pay big dividends. This blog is a follow-up to my introduction last week “How to do a Welcome email Badly – Part 1″. To show how to do it well, I’ve selected some of the best Welcome emails from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
Setting expectations in your email marketing campaigns is vital, and the Welcome email is so often overlooked as the first opportunity to do just that. It’s the ideal place to let subscribers know they’ve successfully signed up; to tell them what future emails to expect; and to impart any other important information. It’s also a great opportunity to make a sale and collect some additional subscriber data!
To help you check your emails against Email Design Best Practice advice, download the Expert Email Design Guide:
Here is my choice of a few well-executed “Welcome Emails”:
| View the full email details here Brand: Volvo Cars Europe (HO) Market sectors: Automotive Email Type: Welcome Subject line: Welcome to Your Volvo |
View the full email details here Brand: Sports Authority Inc. Market sector: Retail & Wholesale Email Type: Welcome, Staff Picks Subject line: Oops, Here’s A New Welcome Coupon |
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| View the full email details here Brand: Haven Holidays Market sector: Travel, Tourism & Leisure Email Type: Welcome, Staff Picks Subject line: Welcome to Haven |
View the full email details here Brand: Dell Corp (UK) Market sector: Retail & Wholesale, Technology Email Type: Thank You, Welcome Subject line: Exclusive coupon inside. Thanks for subscribing |
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| View the full email details here Brand: Matches Fashion Market sector: Retail & Wholesale Email Type: Welcome Subject line: Hello fashion insider…you are one click away from joining our fashion pack! |
View the full email details here Brand: Sainsbury’s (J Sainsbury plc) Market sector: Food and Beverage, Retail & Wholesale Email Type: Welcome Subject line: Sainsbury’s Little Ones Welcome Email |
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| View the full email details here Brand: Asda Market sector: Food and Beverage, Retail & Wholesale Email Type: Welcome, Customer Acquisition, Up Sell/Cross Sell, Brand: Top Brands Subject line: It’s really easy to get started and enjoy ASDA.com value |
View the full email details here Brand: Adidas e-commerce (US) Market sector: Retail & Wholesale Email Type: Welcome, Coupons/Vouchers Subject line: Welcome to adidas |
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To see InboxVision’s Welcome full email collection, click here
To help you check your emails against Email Design Best Practice advice, download the latest Expert Guide
Subject Line Alert – here are some recent notable “Welcome” subject lines
Neiman Marcus – “Welcome! FREE ONLINE SHIPPING on your next order”
Rocky Mountain Cabin – “Welcome! And Save $5 Exclusive Offer”
The Finish Line – “Welcome! Your $10 Off Coupon is Just Clicks Away!”
Tweet Alert – here are some recent InboxVision Tweets
@InboxVision
Track the email marketing from Food and Beverage companies 24/7
@InboxVision
Landing Page Optimization Resolutions for 2012
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Get email design inspiration from InboxVision’s Hall of Fame of the best of 2011 emails
All of the email examples came from the InboxVision “be inspired” Email Collection which contains lots of free examples of email design. The gallery is a small extract from the InboxVision Email Market Intelligence database – you can read about the Free 14-day Trial or you can go straight to the Free Trial Registration Page.
