Anne Summers use email marketing intelligence by “getting real”
This Anne Summers email cleverly involved their customers and prospects by inviting them to enter and/or vote for a “real” model - their “New Face”. Their subject line was: “The New Face of our New Brand”. This is an excellent example of how to get your readers interacting with your company and personally relating to your brand, eagerly anticipating the subsequent emails in your campaign.
Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the Ann Summers email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
To help you check your emails against Email Design Best Practice advice, download the Expert Email Design Guide:
Here is the winning email:
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View the full email details here |
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Once the winner, Lucy Moore was selected, she was featured in the follow-up email campaign, alongside the professional models:
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View the full email details here |
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Here are some of the other Highly Commended email designs from January:
| View the full email details here Brand: Britannia Hotels Market sectors: Travel, Tourism & Leisure Email Type: Promotions & Offers Subject line: 2 Hour FREE Bar |
View the full email details here Brand: Dell (UK) Market sector: Retail & Wholesale, Technology Email Type: New Year Subject line: Start the New Year saving with these clearance deals! |
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| View the full email details here Brand: HP (US) Market sector: Consumer Electronics Email Type: Promotions & Offers Subject line: Save up to 50% – Sale Ends Saturday |
View the full email details here Brand: Gap UK Market sector: Retail & Wholesale Email Type: Season: Spring Subject line: Spring’s NEW look for Kids and Baby + Further Reductions |
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Have a look at InboxVision’s full Ann Summers email collection.
To help you check your emails against Email Design Best Practice advice, download the Expert Email Design Guide:
Subject Line Alert – here are some recent notable subject lines
Direct Factory Outlets (DFO) - “Seal it with a Sweet Deal this Valentine’s Day”
Thorntons - “Let Thorntons help you deliver the perfect Valentines gift, with 15% off until Wednesday.”
Guess – “Surprise your Valentine with a GUESS gift! Free shipping!”
Tweet Alert – here are some recent InboxVision Tweets
@InboxVision
Three Steps to Optimize Birthday Emails
@InboxVision
InboxVision tracks the email marketing of “Financial Services” companies 24/7
@InboxVision
Gain competitive intelligence within the “Food and Beverage” market 24/7
All of the email examples came from the InboxVision “be inspired” Email Collection which contains lots of free examples of email design. The gallery is a small extract from the InboxVision Email Market Intelligence database – you can read about the Free 14-day Trial or you can go straight to the Free Trial Registration Page.
