Use email marketing intelligence – animate

February 15th, 2012

Keep up with the latest email trend – animated emails

This J. Jill Group email combines a compelling subject line with an animated gif – their subject line is: “Welcome to our brand new denim shop. Take 20% off while you’re there”. The use of embedded animated gifs (and video links) is the latest email trend.

Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected the J. Jill Group email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.

To help you check your emails against Email Design Best Practice advice, download the Expert Email Design Guide:

InboxVision Expert Guide to Email Design

To see the J. Jill Group gif in action, view the full email here, locate the words “Show Original HTML” and click on them:

Show Original HTML - InboxVision Email Design

It’s getting harder and harder to get emails to stand out – email inboxes are so very cluttered these days. The use of animation adds an extra dimension to email campaigns. Get smart and use some email marketing intelligence!

J Jill - InboxVision Email Design of the Day

Voting page - InboxVision Email Gallery Do you Love or Hate this email? Would you like to comment on this email? Then CLICK HERE

You may also be interested in viewing some more emails containing Video/Gifs.

View the full email details here
Brand:
Joules Ltd.
Market sectors: Retail & Wholesale
Email Type:
Video/Gif, Promotions & Offers
Subject line: Give it some Welly with
our best collection of Wellies yet!
View the full email details here
Brand:
The Home Depot
Market sector: Retail & Wholesale
Email Type: Video/Gif, Customer Acquisition
Subject line: Save an Incredible 70%
on Overstock Items
Joules Ltd. - InboxVision Email Design The Home Depot - InboxVision Email Design
View the full email details here
Brand: The J. Peterman Company
Market sector: Retail & Wholesale
Email Type: Video/Gif
Subject line: Over 180 Uncommon Styles Reduced
Up to 75% Off – Last Chance Dept. Restock
View the full email details here
Brand: CUSP
Market sector: Retail & Wholesale
Email Type: Video/Gif
Subject line: 
Coming Soon: 75% off Sweet Steals!
The J. Peterman Company - InboxVision Email Design of the Day CUSP - InboxVision Email Design

 

Subject Line Alert – here are some recent notable email subject lines from emails containing Video/Gifs

Gap Inc - “Don’t Forget Your Gap Gift! + FREE Shipping Every Day”
CoverGirl (Brand Of Procter & Gamble) - “Hot Holiday Look + up to $5 Off!”

To help you check your emails against Email Design Best Practice advice, download the Expert Email Design Guide:

InboxVision Expert Guide to Email Design


Tweet Alert – here are some recent email design Tweets

@InboxVision
This is a really intriguing email subject line: What’s a Girl to Do about Boys?

@InboxVision
Email Marketing: Social Sharing

@InboxVision
Be inspired – see how top brands are using “50% off” in their Email Marketing

All of the email examples came from the InboxVision “be inspired” Email Collection which contains lots of free examples of email design. The gallery is a small extract from the InboxVision Email Market Intelligence database – you can read about the Free 14-day Trial or you can go straight to the Free Trial Registration Page.

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