Everyone loves a bargain, so don’t miss out – use some email marketing intelligence!
The New Year’s Day sales may be over, but that’s no reason to stop offering clearance discounts. I chose this email from Dell to illustrate the power of email marketing intelligence. Here’s their subject line: “Start the New Year saving withthese clearance deals!”. The email is from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Marketing Intelligence database of a million promotional email designs & newsletter templates.
The full details of the Dell email template can be viewed here. Have a look at the two versions of their email below, to see how it looks with images visible and with images blocked. However, this is not much of an issue in the B2C world.
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Subject Line Alert – here are a few more compelling email subject lines
Smarthome - “New Years Sale: $20.12 Off Your Order”
Infosys Technologies Limited - “Wish you a great 2012 as we keep building tomorrow’s enterprise”
Apple Inc – “Now it’s time to treat yourself.”
You may also be interested in viewing some more examples of email design from the InboxVision Consumer Electronics Email Gallery.
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All of the email examples came from the InboxVision “be inspired” Email Collection which contains lots of free examples of email design. The gallery is a small extract from the InboxVision Email Market Intelligence database – you can read about the Free 14-day Trial or you can go straight to the Free Trial Registration Page.
