Use humour in your emails to increase sales
I chose this Christmas email from Philips because it’s a great example of how to use humour in your email campaigns. Here’s their subject line: “Be the man you want to be with the NEW AquaTouch“. They’ve used a humorous image to link to this intriguing subject line.
The full details of email template can be viewed here. Have a look at the two versions of their email below, to see how it looks with images visible and with images blocked.
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The main image with the six extremely different-looking characters with their various beard/moustache styles is hilarious. The use of black & white is very effective. What’s good is that the email still works ok with images blocked. Yes, the humorous images is lost, but the content is still there. They’ve also cleverly placed grey backgrounds behind the three call-to-action buttons so they are still visible and usable when the button images are blocked.
Philips have missed a trick though – the headline “The new AquaTouch” is part of the main image and it’s lost in the images-blocked version, along with the Philips logo. Instead, the slightly-revised words “The new Philips AquaTouch” could have been put into the headline as HTML text rather than being part of the main image. In that way, the blocked-images version would have been even more successful.
Also, there are no social media links – these are essential marketing tools nowadays. Overall though, a good, humorous effort from Philips.
Subject Line Alert – here are some more “Consumer Electronics” emails and their subject lines
Laskys - “It’s our 5th Birthday. 5% off everything for one day only. Use code: 5BDAY”
Nikon - “Nikon In-Frame: Expert tips on Frosty weather, and daily festive treats in our advent calendar”
HP – “FREE photo book from Snapfish”
Tweet Alert – here are some recent email design Tweets
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All of the email examples came from the InboxVision “be inspired” Email Collection which contains lots of free examples of email design. The gallery is a small extract from the InboxVision Email Market Intelligence database – you can read about the Free 14-day Trial or you can go straight to the Free Trial Registration Page.