Archive for November, 2011
Email Design of the Day – Wednesday
November 30th, 2011
Sensual emails can be both sensible and sexy
If your products are in any way sensual, such as lingerie, then the challenge is to make the email look professional and sexy, but not tacky. Too many lingerie companies try to “sex-up” their emails to appeal to male readers. This is a mistake as lingerie emails need to appeal to both men and women. The email below is from Victoria’s Secret and it has achieved the right balance between being sensual and sexy without deliberatelyusing a “Page 3 pin-up” image.
Here’s their full subject line: “Last Weekend! Free Secret Reward Card. Plus, Free Shipping & $25 Off. Details Inside“. I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs & newsletter templates.
Thomas Cook – how not to do emails
November 29th, 2011
It’s really no surprise that Thomas Cook is on its knees
As I’m sure you’ve heard, Thomas Cook is on the verge of bankrupcy. Having seen their recent email campaigns, this news is no surprise to me. Their emails really do make a good “Hot Not To” case study. Not to put too fine a point on it, the email below is pretty rubbish. I’ve added it to my “Hall of Shame” and here’s my blog about the mistakes they’ve made.
The subject line is “Getaway from it all for only £129 pp“. I found their email from searching through InboxVision’s “be inspired” Email Collections Gallery, a small extract from their Email Intelligence database of a million promotional emails & newsletter templates.
Email Design of the Day – Cyber Monday
November 28th, 2011
How to keep cool on Cyber Monday
I think the image in this Giorgini Brutini email is really cool – I especially like the way the dude is looking at the email’s main offer.” Here’s their full subject line, which matches the main image: “Cyber Monday has begun, 25% off our collection of featured shoes“.
I selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional emails & newsletter templates.
Email Design of the Week
November 26th, 2011
The votes are in and the Republic email template has won
We’ve started an “Email of the week” section within our email inspirations gallery and this week an email from Republic has won – have a look at the Republic voting page. Their subject line was: “Shop our Festive Guide, Online Exclusives + FREE Delivery over £45!” Be heard and join the InboxVision community – make sure you vote on next week’s email examples!
Also, look out next week for my Email Design of the Month. I selected the Republic email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & email newsletters.
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November 25th, 2011
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November 24th, 2011
Black Friday email design ideas – you need email marketing intelligence!
I found this Lenovo email from searching through InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails. In my book (excuse the play on words), this notebook html email design ticks a lot of boxes.
Email Design of the Day – Wednesday
November 23rd, 2011
Thank goodness some brands produce great Thanksgiving emails
This year’s batch of Thanksgiving emails has been very patchy, with emails ranging from the sublimely excellent to the ridiculously cheesy. I really like this email from Topman – I selected it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails.
Do you love email marketing intelligence?
November 22nd, 2011
Do you love or hate this email - tell us which
In actual fact, I really dislike this email design and I will tell you why. But before I do that, let me explain that I found The Shopping Channel’s email from searching through InboxVision’s “be inspired” Email Gallery, which is a small extract from their Email Intelligence database of a million promotional & newsletter emails.
Email Design of the Day – Monday
November 21st, 2011
Great images make for great sales in the B2C world
I really like the images that Republic have used in this email. I’ve selected it from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails.
Email Design of the Day – Friday
November 18th, 2011
Everyone loves a discount
I like this email from Spartoo simply because the subject line is so direct: “Insider Offer: 15% discount on your Nike shoes at SPARTOO.CO.UK!”
I’ve selected the email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional & newsletter emails.
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