Email Gallery Design of the Week
May 18th, 2012
eCost.com wins the InboxVision Email Gallery Design of the Week Award
This eCost.com email is an awesome example of creating some excitement to showcase hot, new products. The bright and energetic colour palette combined with the monolithic perspective of this piece of “tech” suggests a fun yet superior product. The content of the email uses a clean and easy-to-read design. The blank white background emphasises the rich quality of the images and decorative elements. Separating the different features by alternating the text and image alignments is a great idea; this forces the viewers eye to move from side to side to absorb the small paragraphs and headings rather than it appearing as a large boring block of features.
11 tips for Better Email Marketing Practise
May 15th, 2012
From Start To Finish
There are many pitfalls which could land your email in the trash. Today’s post takes a broad look at how to produce more effective emails, from start to finish and beyond. For emails that we think are really great have a look at our “Email Design Hall of Fame 2012” as well.
Email Gallery Design of the Month – April
May 11th, 2012
Play.com wins the InboxVision Email Gallery Design of the Month Award
I chose this Play.com email because of its simplicity in quickly getting to the point. The content of the email is an excellent example of a clear and direct call-to-action – Shop now. The subject line was: “1 DAY ONLY DEALS – must end midnight! Hurry before it’s too late!” Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples! I selected this email from InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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Email Gallery Design of the Week
May 11th, 2012
Compassion UK Chrisitian Child Development wins the InboxVision Email Gallery Design of the Week Award (Controversially)
This Compassion UK email is an excellent example of how to hit all bases in terms of design, well… pretty much! Unfortunately this email hasn’t been optimised for all browsers and has been received disjointed due to border settings on the linked images and setting correct widths for tables, let’s look at the top 6 reasons that made it this week’s winner:
How to write better subject lines
May 10th, 2012
Make sure your subject lines get read
The email subject line is vitally important. It’s the front door – it’s the place where readers are encouraged to “enter in” and read the email (or not with some poorly-written subject lines!). Here are 8 Top Tips to make your subject line better. For B2C and B2B subject line inspiration try InboxVision free for 14 days.
Online Email Testing Essentials
May 9th, 2012
Testing for Maximum Marketing Response Success
We’ve chosen this Great info-graphic to highlight the importance of the five top things to test for online. Today we will just our focus on the email sign up form and the email… Read the rest of this entry »
How to get your emails R.E.A.D
May 4th, 2012
Make sure your emails are Relevant Engaging Authoritative and Directional ie R.E.A.D
If Heston Blumenthal (the TV chef & three-star Michelin restaurant chef of the Fat Duck – voted best restaurant in the world, fame) ever turned his world class science-based culinary creative skills to designing HTML Email Templates, R.E.A.D. would “probably” be the recipe he would create. For help getting your emails R.E.A.D. Check out our latest Expert Guide.
The Email Marketing Process
May 1st, 2012
Find out what’s best practice for email marketing campaigns
This “infographics” blog demonstrates how to create an email campaign using best practice guidelines. You may also want to get some in-depth email marketing intelligence, so have a look at InboxVision’s “be inspired” Email Gallery, a small extract from their Email Intelligence database of a million promotional email designs.
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